Mobile measurement platform (MMP), Tenjin, has officially been accepted into Türkiye’s service export incentives program, allowing eligible companies to receive government reimbursement when using the platform.
The development follows the introduction of Türkiye’s updated service export support framework, which aims to strengthen the country’s global competitiveness in digital industries such as gaming and software.
For mobile app publishers with a registered Turkish entity, the inclusion of Tenjin into the program could reduce MMP cost by 50%, enabling studios to scale globally.
We spoke with Tenjin’s Account Executive for the Turkish market, Tabarak Paracha, about the company’s relationship with the Turkish mobile app ecosystem, why joining the incentive program was a priority, and how the platform works with local partners.
Why was joining Türkiye’s government incentive program a strategic priority for Tenjin?
Türkiye has always been an incredibly strong region for us.
Getting Tenjin approved on the government incentive program was a strategic priority because it gives Turkish studios more flexibility and allows them to access our platform while benefiting from government reimbursement. It helps level the playing field and makes it easier for studios to work with us.
What does Tenjin’s inclusion in the incentive program mean in practical terms for the studios you work with in Türkiye?
In practical terms, studios with a registered Turkish entity can now receive government reimbursement when working with Tenjin. That significantly lowers the cost of using our platform (by up to 50%), making advanced attribution, analytics, and growth more accessible.
We’re already helping our Turkish partners navigate this. Reach out if you want to learn how to take advantage of the program with Tenjin.
Tenjin has collaborated with Turkish companies even before being part of the program. How would you describe the Turkish mobile app market, and can you share more about your partnerships in the region?
The Turkish mobile app ecosystem is incredibly dynamic. The country has already produced some of the world’s most successful mobile gaming studios, and we are excited to witness how that translates into equal success in the non-gaming vertical.
There’s a strong culture of experimentation, rapid iteration, and global ambition. Even before joining the program, we were already working with great partners in the region, including companies like Fusee, and consistently onboarding talented studios that are scaling their mobile apps internationally.
Looking ahead, how do you see Tenjin’s role evolving within Türkiye’s growing mobile app ecosystem?
Now that Tenjin is part of the incentive program, we expect to deepen our presence in the market. Our goal is to support more Turkish studios as they scale globally by offering them an MMP that provides accurate attribution, actionable insights, and all-inclusive, transparent pricing.
Türkiye is already a powerhouse in mobile apps, and we’re excited to play a bigger role in helping the next generation of studios grow.
Looking ahead
With Türkiye continuing to expand support programs aimed at strengthening digital exports, platforms that provide data-driven growth tools are expected to play an increasingly important role for studios looking to scale internationally.
Studios interested in learning more about Tenjin’s analytics and attribution solutions can visit Tenjin’s official website to explore how the platform supports mobile apps scale globally.
About Tenjin
Tenjin is a mobile measurement platform that enables app developers, marketers, and publishers to turn complex, fragmented data into clear, actionable insights. With mobile attribution, predictive LTV, ROI measurement, and flexible drilldowns in one intuitive dashboard, teams can understand performance and scale with confidence.
Trusted by over 35,000 apps across gaming, consumer apps, and beyond, Tenjin offers all-inclusive pricing starting at $200/month, no hidden fees, and the flexibility to cancel anytime. Founded in 2014 out of Y Combinator, Tenjin’s mission is: to make mobile growth simple for every team.
Account Executive at Tenjin
