Animoca Brands has announced the acquisition of a majority stake in the music metaverse gaming platform Pixelynx. The platform was founded by Deadmau5 and Richie Hawtin, along with music and game industry veterans Ben Turner, Dean Wilson, and Inder Phull.
Pixelynx looks to combine music, blockchain, and gaming while forming the foundation of musical experiences in the metaverse. The company also has an investment program called LynxLabs and is getting ready to launch its mobile gaming platform, Elnyxir.
Inder Phull, CEO of Pixelynx, made comments about the deal with Animoca Brands:
“Animoca Brands has established itself as a dominant player in building the shared vision of an open metaverse. This deal marks the beginning of a new era in the music industry in which Web3, gaming, and transmedia content will unlock new formats, revenue streams, and business models that support artists, fans, and labels.”
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, added thoughts and feelings:
“Pixelynx is one of the new waves of companies that are paving novel pathways for the music industry amid a major technological shift from centralized to decentralized ownership. We are thrilled to welcome Pixelynx to the growing family of Animoca Brands. We look forward to helping shape the forefront of the music industry while building new and innovative experiences for people around the world.”
Animoca Brands has been very active in recent months with a number of investments as the company continues to broaden its portfolio of NFTs and metaverses. Last month, mobile game studio VIKER secured $4.1M in an Animoca Brands-led funding round.
