Voodoo announces collaboration with Hasbro

Voodoo has announced a collaboration with Hasbro to integrate the Transformers franchise into their most popular game, Mob Control.

Through this collaboration, Voodoo aims to deliver an immersive gaming experience by introducing the iconic characters of Transformers into the gameplay of Mob Control. The collaboration begins with introducing Bumblebee as the first champion in the game’s upcoming event, “Echoes from Cybertron, a Transformers Adventure,” released on March 11th. More champions will follow in forthcoming seasons.

Eugene Evans, SVP of Digital Strategy and Licensing at Wizards of the Coast and Hasbro, said:

“Mob Control continues to demonstrate amazing growth and success globally since launch; it’s a great opportunity to introduce Transformers to a massive audience during the brand’s 40th anniversary year. This collaboration is a prime example of our strategy to grow our digital games portfolio. By working with innovative teams, such as the talented minds behind Voodoo, we can expand the reach of our brands to gamers in entirely new formats all around the world.”

During the first episode of this event, “Bumblebee to the Rescue,” players can bring Bumblebee to the battle as a champion, utilizing both his bot and alt-modes, each possessing distinctive powers. The event features six challenging levels, culminating in an epic three-round boss battle. To enter the battle arenas, players must collect a unique currency inspired by the Transformers universe: Energon. Winning these battles will give players access to special prizes, some of which are only collectible during the “Echoes from Cybertron” event, such as Bumblebee blueprints. Additionally, the event will allow players to impact future episodes by voting on story outcomes after completing the levels.

Mob Control is one of Voodoo’s top-performing games, generating revenue close to $100 million in 2023. Under the leadership of Miguel Santirso, formerly a technical lead at King for Candy Crush Soda Saga, the team operates entirely remotely, with its primary hub in Barcelona. 

Voodoo remains committed to delivering innovative and captivating experiences to its gaming community, and more updates are expected as additional Transformers champions are unveiled, further enhancing the gaming experience.

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