Xsolla, a global leader in video game commerce, has forged a collaboration with AppsFlyer, a prominent B2B SaaS and marketing technology company. In response to the game industry’s mobile-driven evolution, Xsolla integrates AppsFlyer into its Web Shop services, delivering cross-platform analytics that empowers developers to glean crucial player insights, assess webshop efficiency, optimize marketing endeavors, and elevate web sales channel performance. This partnership facilitates seamless data tracking, analysis, and comparison via user-friendly dashboards.
AppsFlyer is a B2B measurement SaaS firm that empowers brands with unbiased data and actionable insights, supporting informed marketing decisions. App developers and marketers leverage AppsFlyer to refine user understanding and optimize game marketing endeavors.
Chris Hewish, CEO of Xsolla, expressed enthusiasm and said:
“Our partnership with AppsFlyer represents a significant stride in our ongoing commitment to support mobile game developers. As global gaming revenue and growth continue to be driven by the mobile sector, the combination of Xsolla’s Web Shop solution and AppsFlyer opens doors to data-driven insights into player behavior, engagement, marketing effectiveness, and web sales channel performance.”
Brian Murphy, AppsFlyer Head of Gaming, remarked:
“Our partnership with Xsolla aims to enhance measurement precision, user segmentation, and deepen understanding of customer behavior and engagement. This synergy empowers marketers to wield greater control over monetization strategies, budgets, and campaign insights.”
Notably, this collaboration broadens AppsFlyer’s capabilities beyond mobile analytics, enabling users to track player data across web platforms. By harmonizing data management, the partnership aims to empower digital journey optimization and comprehension. Future integrations will foster cross-platform dashboards for valuable insights, aligned with the joint mission of Xsolla and AppsFlyer to provide a unified cross-platform solution, spanning PC, web, and app domains.
