According to Sensor Tower estimates, Whiteout Survival has surpassed $1 billion in gross revenue and became the third fastest and only title released in 2023 to achieve this milestone after Monopoly Go! and Honkai: Star Rail.
The launch period for Whiteout Survival was modest: In February 2023, the game’s launch month, it drove just over $1 million in revenue. Since then, the game has grown nearly every month and peaked in June 2024, achieving over $100 million in revenue in a single month. The game is also on track to repeat this feat in July 2024.
Whiteout Survival has successfully brought a new audience by introducing an innovative approach to the 4X genre.
The game’s user acquisition strategy is inspired by casual and hypercasual games, models known for generating significantly more downloads than midcore games. The game’s quest system simplifies gameplay by clearly guiding players on what to do next, simplifying the 4X games’ usual complexity, which often has challenges in early retention.
The game’s global appeal is evident, with the United States leading in revenue generation, contributing 35% of the total. Following the US, South Korea, Japan, and Taiwan are key markets. Saudi Arabia ranks as the game’s second-highest country by downloads.
Whiteout Survival’s breakout success was unexpected, much like recent hits in emerging genres such as coin looters and 4X strategy games. Scopely’s MONOPOLY GO! is set to be the top mobile game by revenue for 2024 YTD and could become the biggest mobile hit ever. Similarly, Century Games’ Last War: Survival, launched by FirstFun in 2023, is the top 4X game and hybrid casual game by revenue for 2024 YTD. All three games have shown explosive growth since their 2023 launches due to innovative takes on classic genres.
About Whiteout Survival
Whiteout Survival is a mobile strategy game developed by Century Games. Set in a post-apocalyptic world covered in ice, players must build and manage their own city to ensure the survival of their community. The game involves gathering resources, training troops, and constructing buildings, all while contending with harsh environmental conditions and rival players. Strategic alliances and technological advancements play a crucial role in achieving dominance over the frozen landscape.
About Century Games
Founded in 2010, Century Games is a global leader in delivering exceptional gaming experiences, with over 1,000 talented professionals worldwide. Century Games has multiple successful titles across multiple genres, including Whiteout Survival, Family Farm Adventure, Dragonscapes Adventure, Frozen City, Dream Detectives, and Idle Courier Tycoon. In addition to mobile games, Century Games is also a top Roblox developer, with its experiences, LiveTopia and Metro Life, each boasting tens of millions of monthly active users.
