PvX Partners, a financial services platform focused on cohort financing and market intelligence for consumer applications, announced it raised a $10.5 million Series A funding round led by T-Accelerate Capital alongside Z Venture Capital and Drive by DraftKings. PvX’s earliest backers, Play Ventures and General Catalyst, also contributed follow-on investments into the round.
T-Accelerate Capital’s Founding Partner Carol Wong said:
“We are entering an era where user acquisition transcends growth tactics to become a core capital allocation strategy. In this landscape, cohort financing serves as critical infrastructure – a foundational layer of trust that aligns capital directly with gaming performance. PvX is architecting this very future. By empowering developers to scale with precision, they are not only providing capital, but also the AI-enabled market intelligence that will define the next generation of industry leaders.”
In conjunction, PvX also announced it had surpassed $750 million in committed user acquisition financing (UA financing), substantiating the model as the preferred method of growth capital for mobile gaming and consumer apps. To underwrite deals, the firm uses PvX Lambda, its proprietary machine-learning platform that analyzes industry trends, benchmarks performance and forecasts UA outcomes across geographies and app categories.
Play Ventures Founding Partner Harri Manninen said:
“We backed Joe, Ridzki and the PvX team early because we strongly believed UA cohort financing would become essential growth capital infrastructure for mobile game and app developers. Seeing them already surpass $750 million in committed UA financing at a record pace showcases this team’s unique ability to execute on growth and scale, and we are very happy to continue our investment into the PvX platform.”
The company hired Head of Legal Rohan Dang, formerly a Senior Vice President at financial services firm HSBC, and CTO Mahesh Jadhav, formerly the VP of Engineering at Mobile Premier League and Principal Engineer at Dream11.
PvX Partners Co-Founder and CEO Joe Wadakethalakal said:
“The market for UA financing is enjoying exponential growth and, in order to maintain our position as the leading firm in the category, this financing will support further enhancements to Lambda’s predictive capabilities and our product suite, enabling PvX to improve performance and reliability as we service more consumer apps at scale. Our deal flow continues to grow quarter over quarter, fueling ambitious goals for 2026.”
PvX announced in October 2025 that it surpassed $250 million in committed UA financing. In the following two quarters, the firm committed another $500 million in UA financing, more than doubling PvX’s aggregate commitments. The firm aims to quadruple its deal volume in 2026.
As the venture capital market tightens for categories such as gaming, companies are turning to UA financing as an alternative source of growth capital. Because these are revolving facilities, capital can be accessed both timely and flexibly, allowing companies to scale more opportunistically without the need to dilute equity ownership.
