Z Venture Capital (ZVC) has announced its investment in AB180, a South Korea-based adtech company behind the mobile measurement platform Airbridge and the AI-powered monetization solution Airflux, as part of the company’s Series C funding round.
According to ZVC, the investment reflects its view that trusted measurement is becoming increasingly important as advertising becomes more fragmented and AI-driven. The venture capital firm said AB180’s product portfolio positions the company to help businesses measure the full customer journey across marketing channels while using AI to improve advertising performance and revenue optimization.
ZVC highlighted AB180’s transition from a reseller-led business to a company focused on proprietary products as one of the key reasons behind its investment. The firm stated that Airbridge has become the leading mobile measurement partner (MMP) in South Korea, supported by strong customer satisfaction, expansion within existing customers, and official partnerships with major advertising platforms including Google, Meta, and TikTok.
The company’s roadmap includes further development of Airbridge and Airflux as AI-driven products designed to automate marketing and revenue optimization.
