Aarki, a global AI company that drives revenue growth for mobile app developers as a demand side platform, announced the appointment of Ekrem Gurdogan as Sales Lead, kicking off the company’s operations in Turkiye.
The AI-driven company allows mobile marketers to effectively engage audiences in a privacy-first world by using billions of contextual bidding signals coupled with proprietary machine learning models.
This move from the company comes as Turkiye experiences unprecedented growth in ad spend and programmatic advertising, with programmatic now comprising 75% of the country’s overall advertising spend. The company is poised to bring its cutting-edge technology and industry-leading expertise to this dynamic and rapidly evolving market.
Working with hundreds of advertisers globally and managing over 5M mobile ad requests per second from over 10B devices, Aarki is privately held and headquartered in San Francisco, CA, with offices across the US, EMEA, and APAC, and the company is focused on expansion and growth.
“Aarki has consistently demonstrated exceptional success in partnering with top global gaming and non-gaming companies.
Their strategic focus on driving incremental retention, revenue and user growth, coupled with substantial investment in their re-engagement and user acquisition products, and their cutting-edge machine learning technologies, uniquely positions them to deliver unparalleled value to marketers in this competitive sector.”
Ekrem Gurdogan, Sales Lead at Aarki
With massive reach and extensive proprietary AI algorithms, Aarki is one of mobile advertising’s most dynamic buy-side platforms and ROI optimization solutions, driven by their proprietary machine learning.
Future goals of Aarki
Managing over five million mobile ad requests per second from more than 10 billion devices, the AI-driven company is set to further extend its global footprint across North America, EMEA, and APAC markets, ensuring a competitive edge in the mobile performance advertising ecosystem.
Gurdogan is an experienced professional with years of experience working with top publishers across industry giants such as Adcolony, Criteo, and, most recently, Anzu. In his role, he will lead sales, fostering relationships with Turkish gaming and non-gaming app developers and driving revenue growth through Aarki’s data-driven approach to mobile app advertising.
Gurdogan, along with Aarki’s CRO Avi Das and CPO Chaitanya Upadhyay, will represent the company at the Mobidictum Conference next week.