Gangstar Vegas, a successful title with over 200 million downloads since its launch in 2013, features a wealth of content, including 80 missions, a gripping story mode, a vast open-world map, competitive leaderboards, and numerous vehicles and customization options. It has solidified its position as a standout installment within the Gangstar series.
The collaboration will integrate Anzu’s non-intrusive in-game ad placements into Gangstar Vegas, strategically placing them throughout the virtual city in locations mirroring real-world advertisements, such as building sides, bus stops, and roadside billboards. This approach aims to preserve the user experience while enhancing gameplay. Advertisers leveraging Anzu’s services will be able to showcase their ads in both the iOS and Android versions of the game, effectively reaching an engaged and diverse player base.
Nerissa MacDonald, EVP Global Sales at Anzu, expressed enthusiasm for the partnership’s potential impact: “We’re excited to be able to offer advertisers real estate in Gangstar Vegas’ open-world city, allowing them to reach players through our non-disruptive ad placements, which complement play and add to the realism of Gameloft’s action-adventure hit.”
MacDonald further noted the company’s commitment to providing advertisers access to valuable audiences through premium gaming titles, enhancing engagement with a highly attentive audience.
This announcement arrives amid Anzu’s active period, which recently included the successful closure of its Series B funding round, securing $48 million from industry giants like NBCUniversal, PayPal Ventures, Emmis Corporation, and Bandai Namco Entertainment 021 Fund. Anzu also presented the findings of its comprehensive two-year study on the impact of attention in gaming, collaborating with research experts Lumen to provide advertisers insights into the potential influence of intrinsic in-game ads on audiences.
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