Cubic Games is the studio behind the long-running mobile shooter Pixel Gun 3D, with over 200 million downloads and 2+ million monthly players across mobile and PC.
Part of the GDEV group, the company is based in Armenia and Cyprus with a team of 140+. Before Aghanim, Pixel Gun 3D’s previous webshop generated roughly 4% of revenue, an established channel that had yet to become a meaningful revenue contributor.
After launching the Pixel Gun 3D game hub with Aghanim, DTC revenue tripled within 30 days, growing from 4% to 37% of revenue.
Leaderboards, news, lore, personalized catalogs, and loyalty mechanics gave players more reasons to return, increasing repeat visits and conversion.
Solution
Flexible, Integrated Game Hub: Built on metagame mechanics with direct links from the game and automatic player authentication.
Faster Liveops Execution: Liveops campaigns keep the game hub aligned with in-game events.
Loyalty-driven Engagement: Tiered Player Passes and Daily Bonuses re-engage players at key moments and reward continued engagement and direct purchases.
Creator Program Infrastructure: Enables Cubic to activate creators across streams and campaigns, with Aghanim supporting onboarding and payouts.
Engagement-driven Rewards: Built in wiki hosts lore; Achievements and reward milestones can even recognize activities such as reading game lore.
Result
For Cubic Games, DTC now accounts for 37% of total game revenue, up from 4% before Aghanim. ARPPU on the game hub is 2x higher than in the in-app store, and seasonal campaigns increased game hub ARPPU by 82%.
Dmitry Amroyan, CEO of Cubic Games said:
“We’d run a webshop before, but it never moved past a few percent of revenue, it just wasn’t built to keep up with how fast we wanted to test things. Aghanim gave us a hub that’s simple to operate, that’s become a real gathering point for our game community, and that’s had a meaningful impact on the studio’s key financial metrics. The partnership feels less like a vendor relationship and more like an extension of our own team.”
