UK-based video game developer and publisher Kwalee has shared its figures for 2022, along with plans and expectations for next year. The company revealed that this year brought over 200 million downloads across all titles.
Related: Kwalee acquires Tictales
The year-over-year revenue increase of the company has been indicated as 12%, as Kwalee stated that it created and tested 258 new concepts of hyper-casual games and launched 12 new games throughout 2022. Hit games of the year were Airport Security, Hunt & Seek, and Monster City Merge, as Airport Security alone brought in over 59 million downloads.
Teacher Simulator has contributed 37% of the total revenue in 2022, making it the most valued game the company has made. Draw it and Object Hunt amassed over 112 and 54 million installs, respectively.
Kwalee also mentioned that around 90% of its revenue is generated through advertising. The UK-based game industry giant has already amassed a lifelong total of over 969 million downloads and looks forward to crossing the 1 billion milestone.
Founder and CEO of Kwalee, David Darling, commented on the company’s success in 2022:
“It’s a privilege to reach this point where Kwalee is getting recognition for the hard work we’ve done, quickly becoming the game publisher that developers want to be affiliated with. I’m incredibly proud of our teams, who have helped us get to this point. We have only positive expectations and strategies lined up in the coming months, and we can’t wait to unveil them as time unfolds.”
For 2023, Kwalee is preparing to expand its portfolio of mobile hyper-casual, casual, PC, and console games aiming to entertain players. The company’s plans also include widening opportunities for developers to achieve business success by partnering and undertaking publishing duties.
