Level up your game distribution: Overcome visibility hurdles with KYLN

KYLN is the newest innovative solution focused on tackling key distribution challenges game developers face, launched through a partnership with AVOW.
kyln banner artwork shows a phone in space, pushing planets through a portal

The mobile gaming industry is a beast, teeming with intense competition. With over 4.4 million apps currently jostling for attention on the Apple App Store and Google Play Store, developers face the daunting challenge of getting noticed.

Navigating this crowded distribution landscape while maintaining profitability is an uphill battle—one that requires creative thinking and exploring alternatives beyond the major app stores.

Enter KYLN: an emerging platform designed to simplify this process and make scaling more accessible for game developers.

Power-Ups for Game Developers: Meet KYLN 

KYLN is an innovative solution focused on tackling key distribution challenges faced by game developers. Launched through a partnership with AVOW, its mission is to break down the barriers in game distribution, making the process simpler and more developer-centric.

KYLN leverages alternative app stores, including those run by major OEMs like Huawei, Samsung, and Xiaomi, and makes them accessible to developers through a no-integration solution.

Developers can distribute their games beyond the standard two big app stores, tapping into a global market of over 800 million potential users. The platform also provides an intuitive dashboard to manage multiple distribution channels effortlessly—so they can focus on building great games.

Game Over? Challenges Game Developers Face Today

Overcrowded Levels: Breaking Through Market Saturation

The mobile app market is intensely overcrowded. Platforms like Google Play Store and Apple’s App Store host millions of apps, making it difficult for even the best games to gain visibility. Getting noticed without spending heavily on marketing is nearly impossible, and developers are competing with a staggering $362 billion in mobile ad spend from last year alone.

Revenue Boss Battle: Overcoming Profit Loss

Traditional app store economics are tough on both small and large studios. Standard revenue shares of up to 30% cut deeply into earnings, limiting the ability to invest in game development and global scaling.

Even large studios feel the strain, as these “app store taxes” reduce the resources available for updates, marketing, and future projects. With consumer spending hitting $171 billion in 2023, both indie and big developers are eager for platforms that let them keep more of their profits to fuel growth.

Technical Obstacles: Navigating Platform Complexity

Technical integration can be a major headache. Distributing games across multiple platforms involves integrating different SDKs and meeting varying compliance requirements, which is both time-consuming and resource-heavy. This complexity discourages developers from exploring other channels, limiting their reach.

Here’s a recent interview with Michael Hudson, CEO of KYLN, discussing the challenges and opportunities in mobile game distribution:

Alternative App Stores: Unlocking New Levels of Opportunity

While Google Play and Apple’s App Store dominate, there is untapped potential in alternative app stores, particularly in markets like India and Southeast Asia as fast-growing markets on the global stage, but even more, established regions such as Europe and the US are showing huge opportunities for growth with untapped userbases in these markets ripe for picking.

Ignoring these platforms can mean missing out on massive audiences where local platforms are more prevalent than the global giants.

“A lot of people don’t realize that more than 60% of the global mobile user base uses alternative app stores in some capacity. These users represent a major opportunity for developers to grow in less crowded, highly engaged markets.”

Michael Hudson, CEO of KYLN

    Leveraging these alternative app stores allows developers to reach a diverse audience without battling the saturation of main app stores. It’s a strategic advantage for both indie studios looking to gain traction and established developers wanting to diversify their audience.

    KYLN: The Technology Platform for Mobile OEMs to Grow Their App Stores

    KYLN isn’t just a solution for developers; it’s also designed to empower mobile OEMs to grow their app ecosystems. By offering a seamless, no-integration onboarding process, KYLN enables OEMs to attract top-tier app publishers and expand their distribution reach.

    Through KYLN, OEMs can:

    • Attract leading app publishers by simplifying onboarding and providing access to new distribution channels.

    • Grow services & strengthen relationships with publishers globally via direct partnerships

    • Regain control of their user base by reducing reliance on Google’s app distribution, allowing them to foster deeper relationships with their smartphone users.

    With KYLN, mobile OEMs like Samsung, Xiaomi, Huawei, and more can streamline the app onboarding process, drive user engagement, and scale their app stores without added complexity.

    KYLN: A Game-Changer for Mobile App Distribution

    No Integration Boost: Simplified Game Distribution

    KYLN’s no-integration system removes the technical hurdles of integrating SDKs for different app stores and allows developers to distribute their games seamlessly. By simplifying this process, KYLN enables developers to focus on creative development rather than technical distribution challenges.

    Centralized Control Hub: Managing Distribution Like a Pro

    KYLN offers a centralized dashboard for managing distribution channels. Developers can maintain consistency, streamline updates, and manage user engagement—all from one place. This streamlined management is vital for efficiency, especially for small studios without dedicated teams for each aspect of their game’s life cycle.

    Transparent Loot: Revenue You Can Trust

    KYLN also focuses on transparent and flexible revenue models. Developers clearly understand where their earnings come from, the store fees involved, and how to negotiate better terms. This transparency helps developers maximize profitability, empowering them to reinvest in their projects and scale sustainably.

    Leveling Up the Future of Mobile Game Distribution

    The gaming landscape is always evolving, with new trends like cloud gaming and shifting monetization models reshaping distribution. KYLN is committed to keeping pace with these changes, innovating to meet the future needs of developers. As channels diversify and new opportunities arise, having a flexible, developer-friendly solution like KYLN is crucial to staying ahead.

    While the mobile game distribution space is rife with challenges, KYLN—in partnership with mobile OEM specialists AVOW—provides a way for developers to navigate these hurdles effectively. By simplifying multi-platform distribution, offering revenue transparency, and tapping into underserved markets, KYLN is helping developers reach new heights.

    Connect with KYLN today to simplify your distribution strategy.

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