Mobidictum Conference 2024 Black Stage spotlight

Mobidictum Conference 2024 black stage company logos

There is only one week left for the Mobidictum Conference 2024, the biggest event in the region!

With three different stages in our event, all featuring industry leaders in the gaming industry, our speakers will share their stories and insights with all of you.

In this article, we have prepared our speaker lineup for the Black Stage. This stage will highly focus on marketing and business strategies for mobile games, highlighting key strategies for User Acquisition, User Retention, In-App Purchases, Gameplay Ads, and so much more.

Here is a brief look at what you can expect in the Black Stage, with a more detailed look following:

DAY 1

Topic Speakers
How to Balance Ads and In-App Purchases to Boost User RetentionAnastasia Bogapova – devtodev
The Power of Play: Engaging Audiences with Gameplay AdsMax Martinez – GeeMee
The 95% vs The 5%: Unlocking Potential of Ad and IAPBerk Ulusoy – Google
Ali Kodal – Brew Games
Türker Karahan – Udo Games
Mehmet Altan Aydın – Aden Games
In-Game Ads: Strategies for Seamless IntegrationOxana Fomina – Gradient Universe
Tezcan Ünlü – Kolibri Games
Arpit Jain – Greedygame
State of HybridCasual 2024Felix Braberg – two & half gamer
Jakub Remiar – two & half gamer
Unlocking Growth with the Latest UA & Creative TrendsAli Kılıç – AppLovin
Başak Zerman – Adjust
Nafi Ertok – Fomo Games
Can Merak – Hypermonk
From Promising Metrics to Massive Growth: UA and Monetization TechniquesOzan Can Şişman – Potensus
Mert Şimşek – Apps
Şeyhmus Ölker – Mega Fortuna
Şebnem Alpaylı O’Rourke – Stillfront
Minigames – Max impact in Cost Per Retained UserGus Viegas – Cosmic Lounge

DAY 2

Brand matters – Why Brand Strategy is Marketing’s Key To Scaling GamesBastian Bergmann – Solsten
Luis de la Camara – Rovio
Tim Dequidt – Zynga
The Future of Game Art Production with AIBurcu Hakgüder – Layer.ai
Bulut Korzay – Fortune Mine
Unlocking the MENA Market: The Power of Localization in Mobile GamingFaisal Bitar – Tamatem
LiveOps as a Layered Cake – Synergy Between Different Layers of Game Live ServiceStanislav Stankovic – EA
Neuroscience Applied in GamingPhilipp Zent – Brainamics
Gustav Pastucha – Pixel Federation
Going Global: How Strategic Partnerships Drive International Successİsa Turgut – YTU

Let’s have a more detailed look at our hosts and speakers and their topics for the Black Stage.

Meet your Black Stage host, Serdar Akman

Serdar Akman, an Esports Marketing Strategist with over six years of experience, focuses on building strong gaming communities through creative engagement strategies. With expertise in marketing and content creation, Serdar helps brands connect with their audiences in meaningful ways, driving lasting engagement.

Serdar will host the stage throughout the conference, guiding the audience through the program, ensuring they are engaged and informed, and working closely with speakers to create a seamless experience.

How to Balance Ads and In-App Purchases to Boost User Retention

Anastasia Bogapova will speak on behalf of devtodev at the Mobidictum Conference!

Anastasia is responsible for the development of analytical solutions and growth at devtodev, previously serving as a lead and product analyst at several enterprise companies, successfully driving the implementation of data-driven solutions.

The session will cover the importance of hybrid monetization, focusing on balancing in-app advertising (IAA) and in-app purchases (IAP) to maximize revenue. It will outline key methods, highlight case studies, discuss current solutions and their limitations, and demonstrate how devtodev’s tools can address these challenges, ultimately leading to improved revenue and retention.

I’m excited to share that I’ll be speaking on behalf of devtodev at the Mobidictum conference in Istanbul on October 15, 2024!

My session, How to Balance Ads and In-App Purchases to Boost User Retention, will take place from 11:00 to 11:30 at the Black Stage.

If you’re interested in improving your monetization strategy and keeping players engaged, I’d love for you to join!

Anastasia Bogapova, Product Manager (Growth) at devtodev

The Power of Play: Engaging Audiences with Gameplay Ads

Max Martinez will speak on behalf of GeeMee at the Mobidictum Conference!

As the Strategic Partnerships Development Manager at GeeMee, Max specializes in developing monetization partnerships for publishers and is dedicated to helping publishers maximize their revenue potential through innovative monetization strategies.

His expertise in partnership development and a deep understanding of the digital landscape empowers him to identify and leverage opportunities that drive success for both publishers and advertisers. Max is passionate about collaboration and growth, committed to building meaningful relationships within the industry to ensure mutual success.

Max Martinez, Strategic Partnerships Development Manager at GeeMee

The 95% vs The 5%: Unlocking Potential of Ad and IAP

Berk Ulusoy, Business Development Manager, Apps & Gaming at Google, will host this panel and, he will be joined by Ali Kodal from Brew Games, Türker Karahan from Udo Games and Mehmet Altan Aydın from Aden Games.

Brew Games was founded in 2021 and is located in Istanbul, Ankara and Hamburg. Their backgrounds are as varied as their skill sets and they brew different genres, cultures and skills into one formula: Games that you’ll love to play! Brew Games believe in innovative and minimalistic design, which is why they are focused on developing Hybrid-Casual games.

Udo Games is a mobile game publisher focused on hybrid-casual and casual genres. The company got an investment in 2022 from TaleWorlds, the creators of critically acclaimed Mount & Blade series and also the biggest PC & Console studio in Turkiye. Udo games have created hits like, Boas.io, Spear.io, Money Honey!, Tailor Master and much more in the hyper casual genre.

Aden Games is an indie game development studio based in London and İstanbul. The team works on multiple projects on multiple platforms. Their standout and latest hit is Weapon Craft Run, which has achieved more than 10M downloads worldwide.

Each company has multiple years of experience in hyper casual games and has made hit games over and over again. Join them as they share their key strategies and the latest trends in the mobile gaming industry at the Mobidictum Conference.

In-Game Ads: Strategies for Seamless Integration

Oxana Fomina, Owner of Gradient Universe, will moderate this panel as Tezcan Ünlü and Arpit Jain join her.

“I’m thrilled to announce that I will be moderating a panel at Mobidictum Conference 2024 on “𝐈𝐧-𝐆𝐚𝐦𝐞 𝐀𝐝𝐬: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧.”

I’m looking forward to connecting with everyone and discussing the best practices and insights on implementing in-game ads without disrupting the player experience.”

Oxana Fomina, Owner of Gradient Universe

Tezcan Ünlü is a 4-year-experienced Ad Mon Manager in the Mobile Gaming industry, which mainly focuses on ad tech improvement and product ad placement optimization in the Kolibri Games while maintaining the business-as-usual Ad Mon flow.

Founder & CEO of Greedy Game, Arpit Jain is an entrepreneur based out of Bangalore, India. Arpit built GreedyGame, an AdTech platform, with an aim to democratize the app ecosystem and today they are working with 1500+ app and game publishers and 500+ advertisers providing native, in-app, and in-game advertising solutions.

State of HybridCasual 2024

Felix Braberg and Jakub Remiar will join the Mobidictum Conference and talk about the state of hybridcasual games in 2024.

Felix is a mobile ad revenue expert and podcaster and is passionate about all things mobile. He has spent years working with the biggest game and app developers to help them increase their ad revenue by designing ad placements, negotiating with ad networks, and improving mediation ad stacks.

Excited to Attend the Mobidictum Conference in Istanbul Next Week!

I’m thrilled to announce that I’ll be heading to Istanbul for the Mobidictum Conference next week! I’ll be presenting a talk on the State of Hybrid Casual Games with Jakub, where I’ll cover:

– Ad Formats Used by the Highest Scaling Games

– Exploring the most effective ad formats that top-performing hybrid casual games are leveraging to maximize revenue and user engagement.

– Segmentation Formats and Their Impact on Ad Revenue 📈
Diving into the various segmentation strategies available and how they influence different ad revenue percentages, helping you optimize your monetization approach.

See you in Istanbul!

Jakub Remiar finished PhD in Psychology. He has worked in the games industry for 9 years plus as a game designer, mainly on mobile F2P titles. Jakub worked in multiple studios and headed a game designer growth team for a publisher, where they worked on 40+ mobile projects.

Currently he is working as a product/ game design consultant helping studios with the expertise he got throughout the years. He also try to share his knowledge as one of the hosts of the two & half gamers podcast.

Can’t wait to see everyone in Istanbul at the Mobidictum conference. We will be having a joint talk with Felix about the current state of Hybrid casual.

Spoiler: we will go through the latest games, popular themes and mechanics, major companies portfolio status and of course all of the cutting edge admon placements and monetization. There are a lot of new titles coming hot to the market, with some interesting iterations and exciting sequels.

Stay awhile and listen for some systems & vectors or just come say hi at the conference.

Ali Kilic is a Manager on AppLovin’s business development team. AppLovin makes technologies that help businesses of every size connect to their ideal customers. Ali has been working in the mobile marketing industry for the last six years.

Since joining AppLovin, Ali has focused on effectively building business partnerships and app marketing and analysis. He leverages competitive analytics to identify and implement opportunities to support AppLovin’s customers’ growth.

Prior to joining AppLovin, Ali was a business development manager at AVOW and supported sales development at Adikteev. Ali is based in Berlin, Germany.

Join AppLovin Manager of Business Development Ali Kilic, Başak Zerman of Adjust, FOMO Games’ Nafi Ertok, and Hypermonk’s Can Meral for a discussion around the latest trends and technologies fueling user acquisition for your businesses, and the best practices to put them to good use.

These experts from across the app development and marketing landscape will talk about the latest creative trends, the benefits of a multi-campaign approach and launching in multiple geos, the newest campaign types, and global audience expansion. This will provide attendees with strategic insights to deploy the most effective campaigns possible, maximizing reach and audience growth.

Profile photo of Ali Ozcan Kilic
Ali Kilic, Manager, Business Development at AppLovin

From Promising Metrics to Massive Growth: UA and Monetization Techniques

Potensus is a marketing solutions company providing monetization and advertising expertise. Ozan Can Şişman, CEO of Potensus, will moderate this panel about UA and Monetization Techniques.

He will be joined by Co-Founder & CMO of Apps, Mert Şimşek, CEO & Co-Founder of megafortuna Seyhmus Ölker, and finally, Senior User Acquisition Manager at Stillfront Group and Women in Games Ambassador Şebnem Alpaylı O’Rourke.

This session will reveal proven strategies for turning data and metrics into scalable growth through innovative UA and monetization methods. Whether you’re looking to scale your game or optimize monetization, this is a must-attend!

Minigames – Max impact in Cost Per Retained User

With 10+ years of User Acquisition, Ad Monetization, Market Research & Growth Strategy for 50+ Mobile Game Apps and $60M Profitable Ad Spend in Gaming, Gus Viegas will have a session at the Mobidictum Conference!

Gus is best known for scaling a game to the top charts in a recession environment, 35 hypercasual releases in less than a year, and helming strategy and research for soft launches at top casual studios such as Rovio and Lessmore.

In his session he will explore:

Why do studios use misleading ads and minigames? What is the % impact on their businesses?
What are the gains and tradeoffs in cost per retained user when using these?

This case study will go over the tangible data highlighting the business benefits of rapid and streamlined production and market testing of minigames.

Understand why marketing and design teams need to work together to design seamless end-to-end experiences for sustained user engagement and acquisition success.

Brand matters – Why Brand Strategy is Marketing’s Key To Scaling Games

Co-Founder of Solsten, Bastian Bergmann will host this session at the Mobidictum Conference.

Previously, he was the founder and CEO of deep tech venture builder WATTx and responsible for creating the concept, growing the team from 0 to 30 people, and building three B2B focused SaaS startups. Bergmann started his career as a consultant at BCG, advising large corporations in healthcare, insurance, industrial goods, and the energy sector on their digital strategies, especially regarding platforms, ecosystems, digital marketing, and business model innovation.

Bergmann will be joined by Rovio’s Vice President of Marketing & Leadership Team Luis de la Camara.

Barcelona and Istanbul have undeniably emerged as two of the biggest mobile gaming hubs in recent years. Barcelona’s growth has been driven by major developers establishing key studios to tap into superb local talent and attract seasoned professionals from around the globe to its sunshine filled cosmopolitan shores.

Meanwhile, Istanbul is buzzing with ambitious startups eager to create the next big unicorn hit, following in the footsteps of Peak, Rollic, and more recently, Dream Games.

That’s why I’m absolutely thrilled to be speaking at Batuhan Avucan‘s incredible Mobidictum event in just a few weeks in Istanbul, on a panel hosted by Bastian Bergmann on the role brand marketing and other forms of marketing beyond UA play in growing games in the mature games industry.

Looking forward to seeing you all there!!

Luis de la Camara, Vice President of Marketing & Leadershio Team at Rovio

Tim Dequidt, Zynga’s Lead Product Marketing Manager will also be part of this amazing session and share his insights and experience with the audience.

The Future of Game Art Production with AI

Burcu Hakgüder, Co-Founder & CRO of Layer, and Bulut Korzay, Co-Founder & Chief Product Officer of Fortune Mine Games, will deliver a session at the Mobidictum Conference focusing on the evolving landscape of game art production.

With AI technologies rapidly advancing, their session will examine how AI-driven tools are reshaping the way game assets are created. Attendees will gain insights into how AI can streamline the creation of game environments, characters, textures, and other artistic elements, reducing production time while maintaining high-quality visuals.

The discussion will also address the challenges and opportunities that arise as AI becomes an integral part of the creative process, offering a glimpse into the future of game art in an increasingly AI-enhanced industry.

Unlocking the MENA Market: The Power of Localization in Mobile Gaming

Faisal Al Bitar is a Managing Director of Tamatem Plus with 8+ years of experience in products, fintech and venture capital funds. Faisal is a highly experienced fin-tech professional that worked with multiple multinational organizations in the region as well as leading and launching the first Neobank in Jordan!

Faisal brought his experience and joined Tamatem Games to continue pursuing his passion for innovation strategy and fintech-focused innovation programs and products.

Excited to announce that I will be attending Mobidictum Conference and giving a keynote speech on “Unlocking the MENA Market: The Power of Localization in Mobile Gaming.”

I’ll be diving deep into navigating the unique and fragmented MENA region, highlighting alternative payment methods, and sharing insights on how to effectively grow in one of the fastest-growing gaming markets in the world.

Looking forward to connecting with Gaming developers, and industry leaders who are ready to take their games to the next level in Emerging Markets

See you there!

Faisal Al Bitar, Managing Director of Tamatem Games
Faisal Al Bitar, Managing Director of Tamatem Games

LiveOps as a Layered Cake – Synergy Between Different Layers of Game Live Service

Join Stanislav Stankovic, former Game Designer at Supercell, as he delves into the intricacies of LiveOps. Discover how the various layers of game live services work together to create a seamless and engaging player experience.

Stanislav’s work is focused on free-2-play games for mobile platforms. His responsibilities include the design of core game mechanics, complex game systems and metagame, retention and monetization, the reward system, resource flow and virtual economy, as well as general user experience.

This session is a must-attend for anyone looking to elevate their LiveOps strategies and optimize player engagement.

Stanislav Stankovic

Neuroscience Applied in Gaming

Join Philipp Zent, CEO & Co-Founder of Brainamics, and Gustav Pastucha, Strategic Partnerships Lead at Pixel Federation, as they explore how neuroscience can revolutionize the gaming experience. Learn how understanding the brain can impact player engagement, retention, and game design in innovative ways.

Can’t wait for the latest edition of Gustav Pastucha’s and mine talk on neuroscience in gaming at the Mobidictum Conference!!

Philipp Zent, CEO & Co-Founder of Brainamics

I’ll have yet another round of Intimate Discussions with Neuroscience with Philipp Zent, and you don’t want to miss that one.

Gustav Pastucha, Strategic Partnerships at Pixel Federation

Going Global: How Strategic Partnerships Drive International Success

As Yıldız Technopark’s Deputy General Manager, İsa Turgut İnci has emphasized the role of Yıldız Technopark as a hub for innovation, hosting around 700 firms and managing a significant community of entrepreneurs and startups.

He has highlighted initiatives such as the YTU Startup House, which focuses on providing office space, support services, and connections to international markets for Turkish startups and scale-ups​.

Collaboration is the key. Let me show you why.

I’m speaking at the Mobidictum Conference 2024, one of the biggest events in gaming! I will be sharing how partnerships like Motion Blur Studio + NVIDIA and SuperGears Games + Unity have driven global success at YTU Startup House.

Join me as I dive into real examples of how strategic alliances can take your game studio or startup to the next level. 🚀

İsa Turgut İnci, Yildiz Technopark – Deputy General Manager
Profile photo of ISA TURGUT INCI
İsa Turgut İnci, Yildiz Technopark – Deputy General Manager

Do not miss this opportunity, and secure your spot now!

Leave a Reply

Your email address will not be published. Required fields are marked *