Mobidictum Conference 2024 Red Stage spotlight

There is less than one week left for the Mobidictum Conference 2024, the biggest event in the region!

With three different stages in our event, all featuring industry leaders in the gaming industry, our speakers will share their stories and insights with all of you.

In this article, we have prepared our speaker lineup for the Red Stage. This stage will focus on the future of the mobile, leadership insights from the best in the industry, key lessons from leading companies and so much more!

Here is a brief look at what you can expect in the Red Stage, with a more detailed look following:

DAY 1

DAY 2

Let’s have a more detailed look at our hosts and speakers and their topics for the Red Stage.

Meet your Red Stage host, Marie Mejerwall

Marie is a long-term veteran in games and esports, with an extensive background as a developer and game director, having worked on several of the world’s most famous game franchises.

She is now a games consultant and advisor who helps studios with their creative vision and helps coach and be a jury in several accelerator and funding programs. She is also a well-recognized speaker and runs her own Masterclass in boss fight design.

Marie will host our the Red Stage throughout the conference, guiding its audience through the program, interact and entertain them and ensure everyone has a good experience.

Welcome Speech

Mobidictum’s founder and region’s biggest event organizer, Batuhan Avucan, will give an opening speech at the Mobidictum Conference on the main stage!

Batuhan has shared a sneak peek of his excitement and appreciation from the amazing gaming community over on LinkedIn:

I am humbled by all the endorsements that I got personally and the shoutout for the Mobidictum Conference.

Thank you to Gustav Pastucha, John Wright, Adam Smart, and Gus Viegas for an amazing, suspenseful promotion of their panel and for the conference. Definitely looking for this one.

Thank you to Claire Rozain, for organizing her event a day before our conference so our audiences can mix and learn from each other.

Thank you to Michail Katkoff for his kind words and for mentioning that I left no stone unturned for our event. It’s very true!

and, of course, thank you to all the sponsors & attendees who shared their attendance for the conference.

With all the invitations, promotions, shoutouts, partnerships, and everything, we are almost ready for the event!

Istanbul is calling! See you soon.

Quality Ads for Your App Monetization — Is it Actually Possible?

Dila Özkan is a key part of the Yandex team as a Business Development Manager at EasyMon. Previously, she has worked as Group Head of Business Development and Newbizz at Ingage Digital Marketing Agency.

She has over 13 years of experience in sales and business development within the digital marketing industry. She has successfully managed and negotiated multiple contracts and partnerships with leading platforms such as LinkedIn, Spotify, and Yandex, leveraging her marketing communications, new media, and advertising skills.

As a speaker, I will share insights into ad quality. Monetization used to be about getting revenue — but now users get repulsed when they play a lot and see too many unrelated ads.

It’s important to keep the high quality. Don’t miss my presentation on “Quality Ads for Your App Monetization — Is it Actually Possible” where I’ll go into detail on this topic.

Besides, there’s a super exciting update: I will participate in the ad quality discussion with Umur Doruk Kaşoğlu from Teknasyon! We’ll be on stage together, and I’m looking forward to a fruitful (and joyful!) dialogue.

Building and Sustaining a Company Culture That Drives Success

Peter Vesterbacka is an entrepreneur from the Finest Bay Area at the Heart of Eurasia, Helsinki, Finland. Branded communities co-created and initiated by Peter include the HP Bazaar, Mobile Monday, Slush, and Startup Sauna, to name a few. He was the Mighty Eagle at Angry Birds for many years, taking that brand to unprecedented heights.

Peter is also currently adjunct professor of Innovation and Entrepreneurship at Tongji University, one of the leading universities in China. In 2011, Time Magazine named Peter one of the 100 most influential people on the planet.

Rina Onur Şirinoğlu is the Co-Founder and CEO of Spyke Games, one of Turkiye’s most promising mobile game companies. Previously, she was one of the Co-Founder of Peak Games, a leading mobile game company worldwide. Rina is also a Founding Partner of 500 İstanbul, a micro VC fund focused on the Turkic region and the Turkish diaspora.

Join us as industry leaders share their insights on creating a thriving company culture that fosters innovation and growth. Whether you’re scaling up or refining your processes, this panel is a must-attend at the Mobidictum Conference 2024!

User Acquisition and Rewarded Advertising

Hosted by brilliant Peggy Anne Salz, this panel will explore key strategies in user acquisition and rewarded advertising, featuring insights from industry leaders with diverse expertise across mobile marketing, revenue growth, and user engagement.

Peggy will be joined by Gamelight’s Account Manager, Ali Baş, Kashkick’s EVP of Revenue Brad Shapiro, and, TapNation’s Jatin Mittal.

Don’t miss the opportunity to gain practical tips and learn about emerging trends shaping the industry.

The Future of Mobile Measurement

Join Sema Ece Toker, Head of Solutions Consulting, EMEA at Adjust, as she explores the evolving landscape of mobile measurement.

Toker has been working in the ad-tech and measurement space for over five years, and she is currently the Head of Solutions Consulting EMEA at Adjust, a global leader in mobile app analytics and attribution. As a certified Project Manager and Digital Marketer, she has the skills and knowledge to deliver innovative and effective solutions to our clients across the region.

Discover the key trends shaping the future and how your business can stay ahead with the latest mobile measurement strategies in this session at Mobidictum Conference 2024!

Capital Quest – Navigating the VC Landscape

This session will provide an inside look at the venture capital world and its impact on the gaming industry.

SVP of Play Ventures, Jakob Longer has more than a decade of experience in the industry, Jakob has served as the Head of Corporate Development at Rovio and held key leadership roles at Wargaming. Specializing in strategic partnerships and M&A, he has played a crucial role in identifying growth opportunities, forming strategic alliances, and executing complex M&A transactions.

Görkem Türk is a Founding Partner at Laton Ventures. Prior to Laton Ventures, he was at Google for 6+ years where he closely worked with gaming companies, startups and VCs.

As an Independent Director, Chair of the Nomination and Compensation Committee at Atari and Venture Partner at Griffin Gaming Partners, Jessica Tams will join and share her thoughts on how can studios can secure fundings for potential studios.

Learn from top investors as they discuss key insights and strategies for securing funding and scaling your studio.

Growing Products with Data-Driven App Marketing and Creative Strategy

Thomas Huxter, Director of Raptor PR will be the host of this panel at Mobidictum Conference 2024.

Raptor PR is the world’s only pure B2B tech PR agency for the global games industry. They thrive on creating high-impact, data-driven campaigns for ambitious video games and emerging technology brands.

Looking forward to this one! We like to think we’re data-driven and creative here at Raptor PR too, but I’m excited to hear from the experts in mobile game creatives, ASO and more.

Thomas Huxter, Director at Raptor PR

Summer Liu, Chief Marketing Officer at SocialPeta has more than 10 years working on mobile industry and ad intelligence and she has expertise in Business development and branding. Summer will join the panel and share her latest insights.

AppTweak’s VP EMEA Jad Matta will be a part of the panel. He has spent 10+ years in the mobile app space, starting off in Paris in Mobile Advertising before moving to Data Ai (formerly known as App Annie) where he managed the European business and advised companies on how to leverage mobile market data to grow their business.

Before joining AppTweak around 2 years ago, he spent time in a Mobile Creative Analytics company to support app marketers make better data-driven decisions with their creatives.

Today, Jad is based in London and manages the EMEA AppTweak team that helps customers improve their app store acquisition strategy through an Intelligence Platform as well through comprehensive Consulting services, with an end goal of optimising apps’ organic and paid performance on the appstores.

Istanbul… It’s been a while!

I’ll be attending Mobidictum with the AppTweak team next week on October 15-16, and I am excited to catchup with our clients and other gaming industry connections there! This is one event I have always wanted to join but never personally attended – so let’s do this.

You can find me and the best team (Lara Maxime Mitch) at our booth A10 – pass by and let’s have a chat about all things App Store Marketing, ASO, ASA, Market Data, Reporting, or my favorite food spots in Istanbul!

Cherry on top: We are also running an event the day before Mobidictum with Claire Rozain, Adjust, Smadex, Playable Factory and Potensus! You can sign up via this link: https://lnkd.in/eYjPYT_R

As a final part of the panel, Co-Founder & CEO of Original Games Arseny Lebedev will join the panel. He has experience in business development, production, and design ares and specializes in negotiation, marketing and product positioning.

Unlock insights into effective app marketing and creative strategies with top experts as they share their approaches to leveraging data for product growth and market success.

Power-Up: Direct-to-Consumer Strategies to Boost your Game

Terminal3 provides game payments for game companies whether they are mobile or web based.

Terminal3’s Head of Business Development, Kim Ladd, specializes in payment solutions, market-specific payment methods, user check-out experience, improving transaction success rate, and bringing your business to the global market.

Kim Ladd will share insights on direct-to-consumer strategies and how to expand your reach into new markets at the Mobidictum Conference 2024!

Key lessons from hybrid casual success

Voodoo’s VP of Core Gaming, Thibault de Vésinne-Larüe, will have a solo session and share his insights into the successes of hybrid casual games.

As one of the early adopters of hyper casual games, Voodoo has delivered a ton of hit games in the genre. Carrying that success and shaping the future of mobile games, they have changed their shift into hybrid-casual games.

Do not miss out this session as we get closer to a new year and new shift is coming up in mobile games. Meet Thibault at the Mobidictum Conference 2024 and learn about latest insights from Voodoo.

Bridging the Gap: Aligning Marketing and Product for Profitable Growth

Mega Studio, a full-service gaming agency like non-other that creates a simple and scalable business model to provide best-in-class service to any organization big or small. The company’s Founder and CEO will have a session with Masomo’s CEO, Sertac Picakci at the Mobidictum Conference 2024!

Excited to announce that I’ll be joining Sertac Picakci for a fireside chat at the upcoming Mobidictum Conference in Istanbul!

We’ll be diving into a topic that’s at the core of every successful gaming business: the relationship between marketing and product. In today’s hyper-competitive gaming landscape, it’s more important than ever to align product development with marketing strategies that truly resonate with players.

I’m looking forward to sharing insights, lessons learned, and actionable takeaways from my years in the gaming industry alongside Sertac’s expertise. Whether you’re focused on game design, user acquisition, or player retention, this is a conversation you won’t want to miss.

See you in Istanbul!

Adam Jaffe, Founder and CEO at Mega Studio

App Cost-efficiency: How AI-powered Data Enchance UA Strategies and Grow App Revenue

Polina Nalivayko is a Business Development Manager for AppMetrica, all-in-one app analytics platform developed by Yandex.

Leveraging her broad experience in tech integrations and mobile marketing, she works closely with partners to develop tailored analytical solutions to help improve user experience, increase app engagement, and boost conversions and revenue.

Prior to joining Yandex in 2023, she held a business development position in Joom, an online marketplace providing access to a diverse array of products from different corners of the world. Polina obtained a Master’s Degree in Economic Law from University of Paris 1 Panthéon-Sorbonne”

AppMetrica is going to Mobidictum Conference 2024!

I am coming to Istanbul to meet new and current partners, who already benefit from great app analytics and make decisions based on quantitive data

I am also giving a presentation on “App Cost-Efficiency: How to Stop Drowning in Data and Sail Smoothly Towards Success.” I’ll tell you about the 3 main challenges for game developers — and how analytics help overcome them.

Join me on October 16th at 11 AM at the Red Stage!

And DM me if you’d like to meet. See you soon!

Polina Nalivayko (Inzhevatova), Business Development Manager

Global Publishing – Crossplatform and Crossmedia

As an Independent Director, Chair of the Nomination and Compensation Committee at Atari and Venture Partner at Griffin Gaming Partners, Jessica Tams will have a solo session where she will give her insights about crossplatform and crossmedia in global publishing at the Mobidictum Conference 2024!

Diversify Your UA with Unity

Join Aykut Baştürk, Senior Business Developer at Unity, as he shares his expertise on expanding and diversifying your user acquisition strategies through Unity’s innovative solutions. This session is perfect for those looking to enhance their UA efforts and maximize results.

Deciding What to Build Next

AppsFlyer’s Global Direct of Product – Gaming, Adam Smart, will host this panel. Adam is experienced Head of department specialising in User acquisition & User acquisition fraud, Marketing Retention Platforms (messenger bots/email/push), App Store optimisation, User management & Player segmentation.

He is also one half of the AppsFlyer podcast “In the sanbox with…” where they talk about  latest trends, tools, and best practices for growing your game, with a little bit of humor, and a lot of insights.

Vice President of Kwalee John Wright, Cosmic Lounge’s Vice President Marketing Gus Viegas and Pixel Federation’s Strategic Partnerships Gustav Pastucha will join this amazing panel at the Mobidictum Conference 2024!

John Wright, with over 15 years in the mobile industry, has joined Kwalee as Vice President of Mobile Publishing. His career spans significant roles at ironSource and Luna Labs, where he specialised in mobile game user acquisition and monetisation.

At Kwalee, Wright’s focus is on enhancing global mobile game publishing and supporting developers, aiming to solidify Kwalee’s position in gaming.

Gus Viegas is the growth leader leveraging a combination of User Acquisition, Game Design, Ad Monetization, Product Marketing and Market Research to increase profits in Mobile Games for the past 11 years, 50 game launches and over $60M in profitable budgets in both Startup and Corporate settings.

Gus is best known for scaling a game to the top charts in a recession environment, 35 hypercasual releases in less than a year, and helming strategy and research for soft launches at top casual studios such as Rovio and Lessmore.

And finally, Gustav Pastucha shared his own comments over on LinkedIn about the Mobidictum Conference 2024 and Mobidictum’s Founder Batuhan Avucan.

I like Batuhan Avucan. Like, a lot.

He’s just unstoppable! So, I’d be looking forward to Mobidictum even if I weren’t lucky enough to make it to Adam Smart 🔜 PGC Helsinki’s carte blanche superstar panel.

Now, I knew I wouldn’t need to try too hard to convince Adam to send a video of him speaking for 15 seconds about anything, and just trust that I WILL weaponize it.

But it’s the way John Wright and Gus Viegas not only jumped on it but added some extra flavor that convinces me we’re going to have a hell of a time during our panel.

(“Giving the vaguest instructions possible is the only way to get everybody’s very best” is the secret they keep from you, btw, but I’m not hear to preach today.)

Also, I’ll have yet another round of Intimate Discussions with Neuroscience with Philipp Zent, and you don’t want to miss that one either.

All in all, either get your tix, or come up with a really good excuse for not making it to Istanbul in two weeks.

Needless to say, it’s for gaming. I’m still going through the torture that is this intense tutoring from Matej Jurcak 🔜 PGC Helsinki.

Inorganic Growth Strategies in Mobile Gaming: M&A and Strategic Partnerships

One of the biggest and most important Venture Companies for mobile gaming industry, Ludus Ventures General Partner İsmet Gökşen will be at the Mobidictum Conference 2024.

Accompanying him, Vice President of Business and Strategy of Alictus, Alaz Dağlar Kayvanklıoğlu, Chief Corporate Development Officer and Head of Strategic Finance of Tilting Point, Saad Khan and finally Transform Gaming Founder & CEO, Sina Azeri will join this amazing panel.

If you want to know from the best in the business about financing video games, strategic partnerships and mergers and acquisitions, join Mobidictum Conference now!

Alternative Growth Channels

Hosted by brilliant Peggy Anne Salz, Vibe.co’s EVP Enterprise Alexandre Pham, Influencer Manager & Partnerships Manager of Bytro Labs Gmbh Max Weber, and finally Senior Performance Marketing Manager of InnoGames will explore alternative growth channels in the gaming industry.

Alex has been involved in the Mobile and Gaming industry for the past twelve years – both on the advertising and analytics side, continuously helping app developers grow their user base profitably with the best tools out there.

Deniz has been a strategic UA and growth marketing manager with more than 8 years of experience. Having an engineering background, she adapts data-driven attitude on her projects and has delivered measurable results. Throughout her career she possess a successful record in marketing for for early stage and mature products.

Max has shared his excitement for Mobidictum Conferecen 2024 and his panel:

Thrilled to announce that I will be speaking Mobidictum Conference in Istanbul on October 15th-16th!

Together with Deniz Kekeç, Alexandre Pham, and Peggy Anne Salz I will be taking the stage to discuss and share our insights on “Alternative Growth Channels” in Game Marketing.

This will be a fantastic opportunity to explore new trends and success stories in our field. I’m looking forward to sharing insights on how we’ve built and optimized our influencer marketing department for our hardcore strategy game portfolio and can’t wait to meet and reconnect with all the amazing people attending—whether old friends or potential new partners.

If you’re interested in game marketing or Bytro Labs, let’s chat!

Looking forward to seeing you all there!

And last but not least, massive thanks to Batuhan Avucan and the team behind him for the invitation!

Blueprint for Success: Navigating the Marketing Creatives

As the Marketing Creatives Manager of Unico Studio, Zeynep Ayça leads cross-functional teams to ensure seamless integration of marketing-creative vision and strategic execution for all Unico Studio’s titles.

She specializes in Playable and Video Ads, overseeing end-to-end creative processes. She uses her skills in data analysis, data visualization, and machine learning to develop targeted, data-driven strategies for optimal outcomes.

She also manages testing new tools, coordinate influencer marketing and user-generated content.

Join Zeynep in the Mobidictum Conference 2024 and learn the latest insights from her!

Demystifying Creativity

Fawzi Mesmar is an award winning Game designer, leader, author and public speaker that has been in the gaming industry for over two decades in a career that spanned the middle east, New Zealand, Japan and Europe working for companies such as Ubisoft, EA, Activision Blizzard, Gameloft and Atlus to name a few.

He has worked on over 20 titles that have been enjoyed by millions of players worldwide including entries in Mario Rabbids, Battlefield and Star Wars franchises. He is also the author of “Al-Khallab in the art of game design” the first Arabic language text book on game design.

In his session at Mobidictum Conference 2024, Fawzi will sepak about demystifying creativity.

What drives us to think outside the box? Where does a fresh idea originate? And how can one truly gauge originality?

This talk delves into the core of the creative process, blending insights from psychology, neuroscience, and personal experiences. It aims to unpack the intricate dance of inspiration and dissect what gives birth to original thought through grounded exploration of the mechanisms behind creativity and what needs to be done to arrive at originality.

“Demystifying Creativity in Video Game Development” is a thought-provoking talk that delves into the elusive nature of creativity and originality in the realm of video game creation.

This presentation explores the intricate balance between innovative ideas and the practical challenges of measuring creativity, shedding light on how these factors influence the development process in the gaming industry.

Through a blend of psychological insights and real-world examples from game development, the talk aims to unravel the complexities behind what makes a game truly original and engaging.

It addresses the tools and methods used to quantify creativity, the impact of these metrics on the creative process, and how developers can harness this understanding to push the boundaries of what is possible in video games.

The session promises a deep dive into the heart of creativity, offering valuable perspectives for game developers, designers, and enthusiasts alike.

BIGO Ads Ruffle

Join the Mobidictumcraft: A Lucky Stamp Card Challenge!

Sponsored by BIGO Ads, Crazy Games, Mobidictum, and Yandex.

Participate for a chance to win grand prizes valued at over 2000 EURO and enjoy guaranteed rewards at every booth!

More details can be found here!

Secure your spot for the Mobidictum Conference 2024 now.