NCSOFT Corp., a major South Korean game maker, has acquired Singapore-based mobile game publisher Indygo Group as part of its broader strategy to focus on the mobile casual game business as a new growth driver.
The company purchased a 67 percent stake in Indygo Group at 153.4 billion won (US$103.8 million) last week to become the largest shareholder of the Singaporean firm, according to NCSOFT.
Lihuhu is expected to post 120 billion won in sales in 2025, with more than 80 percent of its revenue coming from North America and Europe.
“With the acquisition of Lihuhu, we have established a growth foothold in the global mobile casual game market.
We expect Lihuhu to serve as a hub for casual game development in the Asian region.”
Park Byung-moo, Co-Chief Executive Officer (CEO) of NCSOFT
In addition to Indygo Group’s acquisition, NCSOFT also plans to acquire Korean mobile casual game studio Springcomes, expected to log 28 billion won in sales for 2025.
The moves are part of the company’s strategy to strengthen its casual game portfolio.
NCSOFT has set up a mobile casual center aimed at building a new ecosystem integrating the company’s developing, publishing, data sharing and technological capabilities.
“We are in talks with European studios for further mergers and acquisitions.
Along with M&As, we are also seeking business collaborations with multiple global game studios to expand our casual game business.”
Park Byung-moo, Co-Chief Executive Officer (CEO) of NCSOFT
Source: NCSOFT
Türkiye-based investment banking company Alfa Games Partners advised Lihuhu on the deal.
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