ONE Championship and Animoca Brands partner for an NFT mobile game

ONE Fight Arena will offer players optional Web3 integration that uses blockchain technology and NFTs to provide accurate digital ownership to players for certain game assets, including ONE athletes as they appear in the game.

ONE Championship, the world’s largest martial arts organization, Animoca Brands, and its subsidiary Notre Game announced a partnership to create ONE Fight Arena, an NFT-powered mobile game featuring ONE’s robust roster of world-class martial artists and vast IP library.

ONE Fight Arena is being developed by Notre Game and will start player testing in Q4 2023, with full global launch in Q1 2024. It will be available as a free-to-play mobile game on Google Play and Apple’s App Store.

Unlike traditional sports games, ONE Fight Arena will focus more on strategic gameplay than just the action inside the Circle. Gamers can select from a wide variety of ONE athletes, such as MMA legend and ONE Flyweight World Champion Demetrious “Mighty Mouse” Johnson, ONE Flyweight Muay Thai World Champion Rodtang “The Iron Man” Jitmuangnon, and many others. Featuring an immersive first-person point of view, players can experience the unique world of martial arts and develop their athletes from the beginning of their careers.

Hua Fung Teh, Co-Founder and Group President of ONE, said: “We’re thrilled to work with an industry leader in Animoca Brands to launch ONE Fight Arena, our first Web3-enhanced video game. This partnership will give us the opportunity to engage with our global fanbase at a deeper level through a unique gaming experience.”

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands commented: “Our partnership with ONE to create ONE Fight Arena will enable the fans of the world’s largest martial arts organization to access a novel gaming experience with true digital ownership at its core. We look forward to assisting ONE to connect with its fans in deep and meaningful ways more closely.”

ONE Fight Arena will offer players optional Web3 integration that uses blockchain technology and NFTs to provide accurate digital ownership to players for certain game assets, including ONE athletes as they appear in the game.

Jiri Mikolas, CEO of Notre Game, added: “We’re thrilled to be a part of this collaboration. The values of Notre Game, like bringing innovative and bold projects with a strong focus on quality, align perfectly with the vision of this partnership. We’re looking forward to working with ONE and Animoca Brands to bring this project to life, reach the hearts of players around the world, and push the boundaries of mobile gaming.”

Players who do not wish to engage in the Web3 layer will still be able to play ONE Fight Arena as a traditional free-to-play mobile game, without true ownership of their ONE digital assets.

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