Released on October 30, 2024, Pokémon TCG Pocket has quickly captured global attention, surpassing 10 million downloads within just four days. AppMagic data estimates players have already contributed over $23 million in revenue worldwide. Notably, 45% of this revenue originated from Japan, followed by 25% from the United States.
A significant portion of revenue comes from iOS users, who account for nearly 80% of total sales. This aligns with iOS’s dominance as the leading mobile operating system in Japan, holding a market share of over 67% in the region.
Monetization Model for Pokémon TCG Pocket
The game’s monetization strategy is centered around pack openings, allowing players to acquire new cards for enhanced gameplay. Players are granted the opportunity to open up to two packs per day for free, with additional packs available for purchase.
A Premium Pass subscription offers further engagement through exclusive Premium Missions, granting players additional rewards for the same gameplay time. Limited-time cosmetic items, such as collectible card binders, provide players with opportunities for customization.
Pokémon TCG Pocket introduces “immersive cards,” which use parallax effects to add depth, creating a more engaging experience by making players feel as though they’re entering the card’s illustration.
Most in-game cards feature the iconic original 151 Pokémon, invoking a sense of nostalgia for long-time fans.
The official Twitter account for the game celebrated the 10 million mark, with hinting more exciting features to come in the future.
“Wow. Completely awestruck here.
Thank you to everyone who helped #PokemonTCGPocket reach over 10 million downloads! We’re incredibly grateful and hope everyone continues to enjoy the game. There are more great things to come!”
The game includes optimized rules for mobile, allowing quick single-player and multiplayer battles suitable for both beginners and casual players.
