Ready Player Me, launched in 2020 in Tallinn, Harjumaa, creates avatars for game developers by leveraging AI, ML, and a suite of developer-first tools. Avatars created with Ready Player Me are interoperable with 10,000+ apps and games already integrated with the platform, played by 30+ million users monthly.
The company has grown and is now working with over 20,000 developers, including Lenovo and Ubisoft. Since its launch, the team have added essential features like full-body avatars, the Avatar API, and custom and modular outfits to its tools.
Mihkel Tiit, Partner Growth at Ready Player Me, shared insights on their next-gen game developer tools in our exclusive interview
In what ways does Ready Player Me enhance the capabilities of developers and improve user experiences through its digital avatar platform?
Ready Player Me uses digital avatars to break down walls between creators of virtual experiences and the people who most want to enjoy them. The company offers an embeddable Avatar Creator that developers can integrate effortlessly into their apps and games to save time, boost engagement, and unlock new revenue streams.
The company connects over 20,000 developers in its network (including VRChat, Spatial, and HiberWorld) with millions of end-users who can personalize their avatars to express themselves across compatible applications.
How is Ready Player Me being adopted across different industries, and could you provide some examples of successful collaborations?”
Our tools are used across various industries, including gaming, social applications, and marketing campaigns. Anywhere personal characters and avatars can bring value, Ready Player Me can bring value.
Could you provide insights into the next iteration of Ready Player Me?”
At present, we’re developing the next iteration of Ready Player Me, featuring fully customizable user interfaces and leveraging AI for scalable content creation, including texturing and refitting technologies.
Our goal is to solidify our position within the gaming industry, providing every game developer the tools to seamlessly progress their characters into character customization system.
Tell us more about AI implementation into your technology. What problems will you be trying to solve by utilizing it?
We leverage AI to create personalized avatars from selfies, increasing user engagement and allowing for self-reimagination. Additionally, AI generates texture variations for 3D assets and enables the reuse of garments across different characters. This helps Ready Player Me and game developers scale content creation without escalating costs.
When using AI, how are you planning to make it contribute to individualization?
For players, our “selfie-to-avatar technology” facilitates personal avatar creation, providing a foundation for further customization and self-expression. For game developers, we provide tools that allow them to customize the look of characters and 3D assets to match any style they want.
We also explore user-generated content (UGC) and employ AI for geometry-aware retexturing, enabling partners to personalize and diversify assets, ensuring each game feels unique.
How can you use AI, a technology that draws from a database of pre-existing assets, to create something new and tailor-made?
Any asset can be modified via text prompt and reference images to create texture variations. We’re also developing the capability to merge various assets (e.g., combining pants, shirts, and shoes) to create unique outfits. These outfits are seamlessly fitted onto characters, removing the friction associated with traditional asset creation tools.
Image Credit: Ready Player Me
Which other asset libraries do you see as competition to yours?
Our library and tools are designed to complement existing solutions rather than replace them. Additionally, we allow users to upload any assets and create variations, further enhancing the flexibility and utility of our platform.
