Spotify acquires wordle-inspired music game Heardle

Music giant Spotify made its first investment in the gaming space by targeting new user acquisition.
Spotify bought Heardle.
Heardle has the potential to bring in new users to Spotify.

Recently, Spotify announced it had acquired the music guessing game Heardle. The amount of the purchase was not disclosed.

You try to guess in one second the music playing on Heardle. You have a total of six picks, and every wrong guess doubles your time. If you didn’t get the final guess, you might not be as good a music lover as you think.

After Spotify acquires Heardle, you can now listen to all the music you were trying to guess on Spotify. The game, which allows people to have fun and discover new music, previously collected donations from users and thus continued its activities. It doesn’t need it anymore.

Spotify write in its press release:

“For existing Heardle players, the look and feel of the game will stay the same, and it’ll remain free to play for everyone. And effective today, players can listen to the full song on Spotify at the end of the game.”

Thanks to Spotify, Heardle didn’t have to worry about songs and music copyrights. The rich Spotify library is now available to the game.

The New York Times bought the word guessing game Wordle a while ago. The world-famous newspaper announced that Wordle had brought them “tens of millions” of new users. Heardle is not yet as famous as his distant relative Wordle, but Spotify is sure to profit from this. It’s also Spotify’s first investment in the playground.

Leave a Reply

Your email address will not be published. Required fields are marked *