Supercell’s Squad Busters launched globally on May 29th, quickly becoming a major player in the mobile game market. Despite its late release, the game achieved the #2 spot for global downloads in May and has garnered over 44.3 million downloads and $28 million in revenue, according to Sensor Tower. This success is attributed to strategic pre-registration incentives and significant advertising investments.
Supercell used acquisition strategies such as linking pre-registration numbers with day-one rewards and investing in paid advertising to increase awareness and downloads. According to Sensor Tower’s Pathmatics Ad Intelligence, Supercell was the top brand in total digital ad spend in the United States on Desktop and Mobile platforms, including Facebook, Instagram, TikTok, X, and YouTube, from May 29th to 31st. Consequently, the game outperformed all other non-gaming apps in iOS and Google Play downloads during these 3 days.
Squad Busters Key Stats
- Downloads: 44.3 million globally
- Revenue: $28 million
- Top Markets: United States, Indonesia, Brazil, Mexico, South Korea
The remarkable success of Squad Busters and other anime-themed games is a testament to the ever-evolving and dynamic nature of the mobile gaming market. In this fiercely competitive landscape, strategic game launches, intellectual property (IP) strength, and effective monetization strategies play pivotal roles in achieving and sustaining success. This underscores the importance of thoughtful planning, engaging content, and adept financial strategies in navigating the intricate world of mobile gaming.
