Voodoo, a prominent mobile apps and games publisher, has announced the purchase of BeReal, a social network that emphasizes authenticity, for €500 million. This strategic decision will utilize Voodoo’s knowledge and technology to further enhance BeReal’s global expansion and growth.
Founded in 2019, BeReal has transformed social media by promoting real, unfiltered user interactions. The platform currently boasts over 40 million active users and has become one of the most popular social networks in the USA, Japan, and France. BeReal encourages users to share genuine moments with close friends, addressing social media’s growing desire for authenticity.
BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends. We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into the iconic social network for authenticity.
Alexandre Yazdi, Voodoo co-founder and CEO
Voodoo’s Strategic Goals
With this acquisition, Voodoo aims to accelerate BeReal’s growth by integrating its advanced product strategies and technological capabilities. Voodoo, known for its success in mobile gaming with over 7 billion downloads globally, plans to invest in BeReal’s development, enabling the platform to scale effectively and unlock new growth opportunities.
Key Insights from the Acquisition
- Acquisition Value: Voodoo acquired BeReal for €500 million.
- User Base: BeReal has more than 40 million active users.
- Market Presence: Popular in the USA, Japan, and France.
- Growth Potential: Voodoo will leverage its expertise to enhance BeReal’s product development and user growth.
Enhancing BeReal’s Platform
By utilizing Voodoo’s resources and experience in mobile app development, BeReal is positioned to innovate new features and expand its user base through organic and paid marketing strategies. The collaboration between Voodoo and BeReal is expected to create significant synergies, benefiting both companies and their users.
Leadership and Integration
Aymeric Roffé, currently the CEO of Wizz (another social media app by Voodoo), will take over as CEO of BeReal. Alexis Barreyat, BeReal’s founder, will remain involved during the transition to ensure a smooth integration. This leadership change is anticipated to drive BeReal’s growth while maintaining its core mission of fostering authentic social connections.
Voodoo has a proven track record of driving significant growth in mobile apps. Their resources and expertise will help bring BeReal on a sustainable growth path while continuing to deliver on its mission to create an authentic world that keeps you connected with the people you really care about
Alexis Barreyat, founder of BeReal’s
The acquisition of BeReal by Voodoo marks a significant step in the evolution of social networking. Combining BeReal’s focus on authenticity with Voodoo’s technological prowess, the partnership is set to elevate the platform to new heights, catering to the growing demand for genuine social interactions in an increasingly digital world.
