Mindset GO! Becomes the first video game to transition to print with Observer deal

Mindset GO! – the brand-new puzzle game from Magicave – has entered into an exclusive UK partnership with The Observer, the world’s oldest Sunday newspaper
Mindset Go! and The Observer paper cover art for the game

The industry first collaboration marks the first time a video game has made the leap to print, with a brand-new Mindset GO! puzzle appearing each week on The Observer’s logic page.

The brainchild of Ste Curran, creative director at developer MagicaveMindset GO! is built around the Venn diagram logic; each puzzle challenges you to think visually and logically by sorting shapes based on shared attributes.

“We’re honoured to be working with The Observer to bring Mindset GO! to a national weekly audience of smart, casual gamers.

If you enjoy mentally rewarding games like Wordle, Candy Crush, or Sudoku – where progress comes from brainpower, not luck – this is the game for you.”

Harry Holmwood, CEO of Magicave
Harry Holmwood, CEO of Magicave

“Mindset GO! is built on a new kind of logic puzzle, and it’s part of a new genre too.

I’ve always wanted to make games that reach millions, but also leave players feeling good about how they’ve spent their time. Mindset GO! sits somewhere in a Venn diagram: on one side, casual games and time-killers; on the other, games that really make you think. Right in the middle is where we live.”

Ste Curran, Creative Director at Magicave
Ste Curran, Creative Director at Magicave

Mindset GO! is free to download from the Apple App Store and Google Play Store.

Players can collect and showcase their progress through My Sets – a personal trophy cabinet of Shape Sets they’ve unlocked and claimed. Each Shape Set is a carefully crafted group of puzzle pieces built around a unique set of shared rules and visual themes, from Bauhaus to Cupcake.

Completing Weekly Events or Map Zones earns players new Shape Sets, and solving every rule within one unlocks a coveted golden badge. Once claimed, these sets are yours to keep and play with forever. It’s all part of Mindset GO!’s mantra: Sort. Slide. Solve.

Visit the Mindset GO! website for a taster of the game.

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