Aghanim, an integrated commerce, liveops automation, community engagement, and payments platform for video game studios, announced a strategic partnership with Nexters Global (Nexters) within its mobile game business. Nexters is a game developer known for operating globally successful live-service games through disciplined liveops execution and long-term player engagement, part of GDEV Holding – the Nasdaq-listed gaming and entertainment company headquartered in Limassol, Cyprus.
Through this partnership, Nexters will expand its mobile games’ direct-to-consumer (DTC) presence across key markets worldwide, providing the infrastructure needed to build stronger player relationships, optimize monetization performance, and unlock long-term growth beyond traditional platform ecosystems.
Aghanim will support DTC commerce across all international card networks and preferred local payment methods, alongside web-based game hubs and AI-powered liveops personalization tools within Nexters’ DTC channel.
Together, these capabilities create a scalable operating layer for DTC commerce, player engagement, and long-term monetization, positioning direct-to-consumer as a core growth channel designed to create seamless player experiences, strengthen ownership, and unlock greater value across global markets.
Anton Reinhold, CEO of Nexters. said:
“Aghanim’s superior product, professional team, and unparalleled expertise at the intersection of fintech and video games have already opened new horizons for our growth efforts.”
Constantin Andry, Co-CEO of Aghanim, said:
“We are thrilled to collaborate closely with Nexters, one of the global leaders in the gaming industry. By leveraging Aghanim’s DTC commerce infrastructure to tackle challenges such as global payments, web-based engagement, retention, liveops, and fraud prevention, Nexters expands its ability to capture more value across its DTC operations, driving greater monetization efficiency and stronger margins.”
