Adverty, which has a patented in-game ad technology, announced that it will partner with Dodreams. Also, Adverty, the company’s Drive Ahead! It will provide advertising support through In-Play technology in its car war themed game.
Erik Pöntiskoski is the CEO of Dodreams, founded by names who have been successful in the fields of esports and investment in the past. The company founded almost 14 years ago. And the performance of Drive Ahead satisfied the company very well.
Erik Pöntinoski, CEO of Dodreams, used the following words in his statement about the partnership:
“We see in-game advertising as our most promising and also fastest-growing source of revenue. In fact, we are expecting in-game ads to contribute more than ten percent of revenue in the next 12 months. But we do more than games – we do dreams! Our mission is to craft shared moments of thrill for players and Adverty’s seamless technology enables ads which contribute to the realism and immersion of gameplay, hence our exclusive and long-term partnership.”
Adverty, which has accelerated its partnerships recently, introduced new technologies in the past weeks. In addition, although the company has many games in its portfolio, it seems that the focus is on racing and car games. With this partnership, the number of car racing games added to Adverty’s inventory in the last few months has reached 5.
Torbjorn Warin, Adverty chief supply officer, comments:
“With players from all over the world and fantastic engagement, Dodreams is an incredible developer; its team expertly managing to focus both on the long and the short term. The addition of Drive Ahead! to our growing portfolio represents a huge boost to our already considerable inventory of car-focused games. It enables fantastic integrations and deep product placement and branding opportunities for our advertisers, who recognise that seamless in-game advertising represents the next step in ad monetisation. We are delighted to add yet another world-leading gaming title to our growing inventory of best-in-class entertainment and we are looking forward to working closely together.”
This is not the first of Adverty’s partnerships. The company previously worked with Wolves Interactive on the game Motorbike – Traffic Racer. They also announced they had reached more than 30 million users with their partnership with Blayze Games. In Play technology has many equivalents today, but we cannot say that all companies with this technology can be successful.
