Fortune Mine Games, the studio behind Coin Chef, achieved a significant shift in its monetization mix after evolving its direct-to-consumer strategy into a fully operational game hub with Aghanim.
While the team had already invested in a web-based setup, the channel remained limited in its contribution, with performance stabilizing around ~18% of total revenue.
To unlock further growth, Fortune Mine partnered with Aghanim to deploy a game hub architecture designed to improve conversion efficiency, enable compliant player routing, and scale DTC as a core revenue channel.
The implementation focused on:
- A centralized hub experience with personalized offers and rewards
- Direct-to-checkout flows reducing friction across web journeys
- Improved entry points to capture high-intent users
- Seamless handling of payments, tax, and compliance across markets
The results
Web revenue share increased from 18% to 40% globally, with US iOS reaching 60%
- +20% uplift in web offer conversion
- +30% growth in total purchasers
- +15% incremental revenue driven by optimized direct-to-consumer flows
“Aghanim is not a webshop – it’s a real DTC monetization layer.
We didn’t just move spend off-platform, we saw meaningful improvements in conversion and purchaser growth, while direct-to-checkout unlocked incremental revenue our previous setup couldn’t capture.
The solution turned our old webshop into a scalable monetization growth channel.”
Deniz Korzay, CEO & Founder of Fortune Mine Games
The shift reflects a broader pattern: when DTC is structured as an operational layer, it begins to impact both revenue mix and conversion performance in a measurable way.
You can explore the Coin Chef game hub here.
You can also check out the full case study here.
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