Blockchain.com announced that it has partnered with esports organization Cloud9. The cryptocurrency platform will offer financial literacy opportunities to Cloud9’s audience.
Cloud9, which includes 16 teams in 12 games, will carry the Blockchain.com logo on its jersey and receive part of the deal in crypto. Blockchain.com plans to educate Cloud9 users about cryptocurrency through its upcoming programs.
Blockchain.com CEO Peter Smith made the following comments in a statement:
“As NFTs and digital assets begin to merge with gaming, VR, and AR, we believe that esports will be at the forefront of technology. By sponsoring Cloud9, we are venturing together toward a better, global, distributed future and couldn’t be more excited to partner with their community and organization.”
Cloud9 CEO Jack Etienne added:
“Our demographics are the folks that are interested in crypto and work with blockchain. There’s already a large natural alignment. The esports space is often very curious about the crypto world, but there isn’t a lot of understanding of how crypto fits into their life. A lot of what we’re going to be focusing on is teaching our fans how they fit into the crypto world and why it’s important to them.”
When asked what led to the partnership, Smith continued:
“There’s a huge overlap between folks that care about gaming and folks that care about crypto. And that’s an interesting intersection because it’s about life in a digital world.”
