ByteBrew, the all-in-one platform to analyze, operate, and grow, launches ByteBrew Ads – an AI-powered cross-promotion ad network built to scale app portfolios with performance-targeted advertising.
The Portfolio Growth Lever
With growth levers in the ad stack fading, ByteBrew’s network unlocks a new lever within a studio’s portfolio that enables teams to launch campaigns that target the high-value users in their own apps and transition them across their portfolio – building their own growth ecosystem by retaining their valuable users within the portfolio and creating entirely new opportunities to monetize.
Powered by Ctrl AI
At the center of ByteBrew Ads is Ctrl, ByteBrew’s proprietary AI targeting engine. Trained on petabytes of app data, Ctrl predicts which users are most likely to meet your campaign goals in real time and routes them throughout your portfolio to power intelligent, performance-driven acquisition decisions.
Performance Targeted Campaigns
Powered by Ctrl, studios can launch performance campaigns that acquire high-quality users from within their portfolios based on LTV or Retention targets set in their campaigns.
Portfolio Uplift
In a newly published study, ByteBrew ran an open market experiment on 100,000 users they acquired across 5 test games to measure the performance of their AI engine powering their network. The study resulted in a 45% uplift in LTV and a 187% uplift in early Retention in the users Ctrl targeted.
See the study details here.
Seamless Ad Units
ByteBrew Ads are mobile-first and fit seamlessly into existing in-app interstitial and rewarded video placements designed to prioritize user experience; letting you prioritize cross-promotion to retain high-value users, or run backfill unserved impressions with your own inventory.
Self-reporting Measurement
Built within ByteBrew Ads is ByteBrew’s native attribution technology, delivering self reporting attribution measurement and creative-level performance reporting directly within the platform.
Self-service Network
True to ByteBrew’s ethos, their ad network is self-service, allowing teams to start running campaigns by just plugging in their preferred payment method.
Take Ctrl and unlock a new growth lever with your app portfolio with ByteBrew Ads today.
