Golden Whale, a company that provides data-driven services for the games industry, has partnered with 1939 Games. The partnership will see the Nordic indie game development studio leverage machine learning-powered player insights and optimizations in its flagship title, KARDS.
KARDS is a free-to-play digital strategy title for mobile platforms and PC that combines traditional collectible card game (CCG) mechanics with innovative features.
The insights gained from the Golden Whale will enable the studio to dynamically balance the game’s content, events, and offers, engaging each player based on their preferences at the right point in time and optimizing continuously.
This strategic partnership marks a significant step in Golden Whale’s growing presence in the games industry, where the company’s data-driven services and technology are increasingly being leveraged to support mobile and PC games.
Based in Reykjavik and Helsinki, 1939 Games was founded by brothers Ivar Kristjansson and Gudmundur Kristjansson, who together bring over 35 years of experience in the gaming industry, notably at CCP Games (EVE Online). Their shared passion for World War II and collectible card games led to the creation of KARDS, which has since attracted more than three million players.
“KARDs is a highly successful and longstanding title which is now looking to leverage the most advanced, data-driven technology available to power its next phase of growth. Our machine learning tech has been battle-hardened in the last two years, and we’re excited to expand into even more gaming genres, especially with very experienced partners like 1939 Games.”
Eberhard Dürrschmid, CEO of Golden Whale
“The Golden Whale team has deep knowledge of the challenges games face to attract, understand and monetize players in the current market. It was very straightforward to give them the data they need to begin making recommendations for how we can further optimize KARDS, and we are already seeing the benefit of this.”
Ivar Kristjansson, CEO of 1939 Games
About Golden Whale
Golden Whale provides data-driven services and technology to the gaming industry. Their solutions integrate with existing gaming systems or can be used as new building blocks to enable gaming companies to implement and improve complex machine learning tools and data science applications.
This allows them to turn existing system components from CRM, live-ops, to personalisation tools and game environments into self-learning systems.
About 1939 Studios
1939 Games is a self-publishing game development studio based in Reykjavik, Iceland and Helsinki, Finland. The studio was founded by former CCP veterans and brothers Ivar Kristjansson and Gudmundur Kristjansson with the goal of bringing authentic and premium World War II experiences to the digital collectible card game genre; KARDS is the first game developed and published by 1939 Games and has been well received in the market.
The game is fully launched on PC and is in soft launch on Mobile. The game has attracted over 3 million players and is growing fast.
About KARDS
KARDS is a Free to Play digital strategy card game that is available for PC and mobile. KARDS combines traditional CCG gameplay with innovative mechanics inspired by classic strategy games and real battlefield tactics. Take command and challenge other players in grand-scale warfare on the ground, air, or seas.
KARDS blends familiar card game elements that make it easy to pick up with innovative mechanics that provide strategic depth and tactical diversity. As with any card game, you construct your decks and plan their strategy before heading to battle with the objective of taking out the opponent.
KARDS provides you with a familiar setting with the additional strategic layer to the battlefield with the frontline and its resource management. The frontline adds both the concepts of range and movement to the game which result in very tactical gameplay.
The innovative frontline mechanic allows players to better protect their support assets and takes the battle to the enemy. This creates a huge strategic element to how the game is played, individual tactics as well as protecting the headquarters.
Managing the forces is an important part of any military operation. In KARDS players need to carefully manage their resources (Kredits) between deploying new units, operating (moving/attacking with units) units already on the battlefield and giving orders to support their battle plans.
