Sensemitter, the AI-powered platform helping mobile game developers decode player emotions, has announced the appointment of Katie Madding as its new Chief Executive Officer. The move marks a major milestone in the company’s transition to a full-scale SaaS product offering.
Madding brings more than a decade of leadership experience in product and growth at the highest levels of AdTech. She spent 10 years as Chief Product Officer at Adjust, where she helped scale the company from a startup to a multimillion-dollar business. Her experience building industry-defining tools for marketers and developers makes her an ideal fit for Sensemitter’s next phase.
“For years in AdTech, we’ve been masters of measuring what happened — CTRs, installs, ROAS.
But that only tells part of the story. Sensemitter shows you why something worked — or didn’t — using facial coding and eye-tracking to decode the emotional moments that drive engagement and performance. In a post-privacy world where A/B testing is costly and limited, this is a game changer.”
Katie Madding, Chief Executive Officer at Sensemitter
With Madding’s arrival, the company is doubling down on its vision: helping gaming studios and performance marketers understand how players and viewers feel — not just how they behave. The platform offers advanced emotional analytics that can test and predict user response to ad creatives and gameplay, even before launch.
“Katie brings not only the expertise and strategic clarity we need to scale, but also the kind of leadership energy that can transform teams.
We’re excited — and lucky — to have her leading the charge.”
Sensemitter Company Director, Alex Ovcharov
Madding officially joined the company on April 21 and will oversee product, growth, and team expansion as Sensemitter moves toward broader commercial rollout.
