Kwalee recruits Ex-SEGA Director as new Head of Mobile Publishing

Former Director of SEGA, William Cox, has been hired by Kwalee as Head of Mobile Publishing.
Kwalee new Head of Mobile Publishing
Kwalee hires former SEGA Director William Cox as Head of Mobile Publishing

William Cox, who has extensive management and analytics experience in his 15-year game industry career, will take over the management of third-party developers and publishers as the company continues its publishing operations across both mobile and non-mobile platforms.

Beginning his career at Panasonic, Cox entered the gaming industry with SEGA and held various analytical and publishing roles while climbing the ranks during his 12 years with the company. This adventure took him to the next level with his appointment as Director and Country Manager of goGame (a subsidiary of SEGA) in 2017.

Kwalee CEO David Darling said:

“Will is thoughtful and analytical and has an outstanding track record in the industry for strategy and management, along with plenty of hands-on experience of game publishing, so we’re thrilled for him to be joining us. We believe that no other publisher gives developers a better chance of success and with Will on board, I’m even more confident of that.”

Milestones Cox has accomplished during his time at SEGA include Southeast Asian growth with more than 200 team members, spearheading an eight-figure investment round, brand partnerships with One Animation and Disney, and Disney Crossy Road, Shin Megami Tensei, Liberation Dx2. Numerous high-profile game launches are taking place, including Oddbods Turbo Run and SEGA Pocket Club Manager.

Head of Mobile Publishing, William Cox, commented on his new role:

“I’m thrilled to be joining Kwalee at a time of rapid expansion with many exciting projects in the works. I’ve spent the last decade working in numerous game publishing roles in the US and Asia and can’t wait to bring this experience to the mobile game publishing team at Kwalee. I’m excited to get back to the UK and help bring to life our vision of being the world’s #1 publisher.”

Cox will leverage its extensive experience in mobile game publishing and management to help even more developers worldwide publish their mobile games with Kwalee.

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