In February 2024, the mobile game industry witnessed a wave of innovations and updates across various game genres. GameRefinery has provided insights into the latest trends, highlighting significant developments in both casual and mid-core mobile games. From innovative subscription plans to engaging in-game events, the month of February showcased the industry’s continuous evolution to meet the demands of players worldwide.
Casual mobile game market
Match Masters introduced a new Premium Pass subscription plan, replacing auto-renewing subscription plans, leading to a substantial increase in revenue per download.
SimCity BuildIt implemented a new ad feature allowing players to activate factory buildings by watching rewarded ads, enhancing the core gameplay experience. Homescapes introduced “Call of the Wild,” its first-ever tournament-type support event, adding competition elements to the minigame experience and incentivizing energy consumption.
Mid-core game market
Mobile Legends: Bang Bang collaborated with Attack on Titan, introducing special event gachas and tasks events, resulting in huge downloads and revenue spikes. League of Legends: Wild Rift made the 2v2v2v2 Arena limited-time mode permanent, featuring fast-paced PvP gameplay. Lords Mobile launched the Pagani Grand Prix event in collaboration with Pagani, introducing exclusive cosmetic items.
Additional Highlights
Sea of Conquest, a 4X Strategy game, scaled to a top-grossing position of #76. Mushroom Legend: The Hero and the Magic Lamp, a new idle RPG, achieved top-grossing and download positions of #2 in Japan, supported by effective UA campaigns. The emergence of Cloud versions of games in the Chinese market was noted, offering players the full gaming experience without downloads. Top Heroes, featuring an art style reminiscent of adventure RPGs, approached the top 100-grossing position. You can also check out the full version of the Analyst Bulletin.
