Games market insights and analytics company Newzoo, has partnered with app intelligence provider Apptopia. With this new partnership, Apptopia’s mobile data will be combined with Newzoo’s game market insights.
More advanced insight and analysis
According to Newzoo, the agreement will allow Newzoo users to benefit from more comprehensive mobile data and game insights across all platforms. Firms will be able to track what’s trending by both title and studio, as well as the fastest growing apps.
“People play games on a multitude of platforms, which means that brands and publishers need the most complete view of the gaming ecosystem,” said Apptopia co-founder and COO Jonathan Kay.
“We’re happy to be part of the solution through partnering with Newzoo, and we’re looking forward to meeting this market challenge together.”
Thanks to this partnership, Newzoo’s Global Mobile Market Report, which is published regularly, will not only address data on mobile trends, but also mobile ad revenue.
“I’m delighted that we are teaming up with Apptopia,” said Newzoo director of data and analytics Marenco Kemp. “Together, we aim to create unique and valuable insights into the world of mobile games and beyond.”
The new report contains insights about 2021 is expected to be released with Apptopia later this year.
