RAID: Shadow Legends reaches $1 billion in lifetime revenue

Plarium’s aggressive influencer marketing seems to be working.
Raid: Shadow Legends champions looking ready for battle

Developed and published by Plarium, RAID: Shadow Legends continues to make waves. According to Sensor Tower’s reliable data, the Squad RPG game crossed the $1 billion lifetime revenue milestone.

Plarium’s aggressive marketing strategies seem to work so far, considering how RAID: Shadow Legends was the number 12 money-maker in the first half of 2022 with $155 million, per the data provider. In the Squad RPG genre, the game takes the number two spot following behind Uma Musume Pretty Derby by Cygames. Cygames’s Squad RPG earned over $409 million in the six-month period.

Heaven Burns Red by WFS ranks third with $136 million, followed by Summoners War (Com2uS Studios) in fourth place with $119 million, and Marvel Strike Force (FoxNext, now owned by Scopely) takes with $110 million in fifth place.

RAID: Shadow Legends joins the $1 billion club

RAID: Shadow Legends ad strategies

Plarium’s highly popular Squad RPG joins the $1 billion club, which includes Honor of Kings, PUBG Mobile, and Clash of Clans from Tencent (the latter is a Supercell game, but the Finnish company is owned by Tencent as well), Candy Crush Saga from King, Rise of Kingdoms from Lilith Games, Pokemon Go from Niantic and more.

The United States is the number one revenue generator for RAID: Shadow Legends with $595.5 million, meaning nearly 60% of the revenue the game made in lifetime global player spending across the App Store and Google Play comes from the North American county.

Germany and the United Kingdom rank number two and three, respectively; the former is responsible for 5.8% of the overall revenue and the latter for 4.5%. The data at hand shows that RAID: Shadow Legends accumulated $594.6 million from Google Play, while Apple’s App Store earned approximately $408.5 million for the game. This means Android devices were the main revenue generator for Shadow Legends.

Despite its impressive performance, Plarium’s title didn’t make it to the top 10 highest-earning mobile games for June 2022 list.

The game was downloaded over 60 million times

RAID: Shadow Legends is vastly popular in the West, but the game is pretty much a no-show in the eastern mobile market. The popular squad RPG launched back in 2019 and has been performing quite well, but pretty much all its marketing efforts had North America and Europe as its target, be it influencer marketing or YouTube/Twitch ads.

The United States once again takes the number one spot for the game, this time in terms of downloads with 15.3 million, followed by Russia with 6.7 million and France with 2.6 million. Per Sensor Tower, Shadow Legends was downloaded more than 62 million times so far.

If this kind of data interests you, make sure to check out Sensor Tower’s most downloaded mobile games for June 2022 report.

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