Headquartered in Limassol, Cyprus, Say Games is a hybrid games publisher with more than 100 games in its portfolio. With additional offices in Paphos and Warsaw, Say Games displays remarkable marketing performance through its product analysis technologies and advanced user acquisition. The company announced it had achieved four billion downloads in total, with one billion in 2022 alone.
Say Games also changed its monetization strategy and embraced a hybrid model in 2022. In contrast to the ad-based monetization model, the hybrid model combines in-app purchases with an ad-based plan. With this strategy, Say Games’ in-app purchases revenue increased to $37.5 million, a 350% year-over-year growth in 2022.
Say Games Chief Publishing Officer Anton Volnykh expressed that they are looking for new partnerships to build upon the hybrid monetization model to expand their portfolio of games. Aside from launching new titles, the company plans to improve existing games’ performance through Say Games’ software suite and its product and marketing teams.
Yegor Vaikhanski, CEO of Say Games, stated that the company would keep building long-term relationships with its developer partners in 2023 on its focus. He said:
“Our primary goal is to succeed together with the developers who choose to work with us. This approach has helped us become leaders in the mobile game industry, and we aim to bring even more exceptional games to market together.”
Say Games Services, along with Say Games’ performance marketing and free-to-play game production experience, has a substantial role in the success of the newly embraced hybrid monetization model. Say Games Services software suite is capable of internal marketing analytics, A/B testing, creative testing, playable performance testing, competitor analysis, game analytics, and more.
