Appcharge, a leading DTC (direct-to-consumer) platform for mobile game publishers to maximize profits through owning player relationships, has published a new report about web store adoption across top-grossing mobile games.
Appcharge used Sensor Tower’s August 2024 report to identify top-grossing iOS games in the U.S. Then, they researched and tracked which of these games have web stores.
Maor Sason, CEO and Co-Founder of Appcharge has shared this exclusive statement with Mobidictum:
“We’re excited to share this comprehensive report on web store adoption across the mobile games industry, providing publishers with data-driven insights into the power of direct-to-consumer strategies.
As the market evolves and regulatory changes continue, it’s crucial to understand the trends driving success across all genres of mobile games.
One thing is clear: web stores are no longer the next big thing—they’re the norm, with 72% of top-grossing games now operating a web store.
With this report, Appcharge aims to empower more game makers to leverage DTC potential for sustainable growth and deeper player connections.”
Maor Sason, CEO and Co-Founder of Appcharge.
Key findings in the Appcharge report include:
- Revenue Gains: Publishers like Playtika report up to 24.9% of revenue from DTC channels.
- Mass Adoption: 72% of the top 20 grossing mobile games now operate web stores.
- Social Casino Leads: 100% of top-grossing social casino games use web stores, leveraging high ARPU, VIP programs, and loyalty rewards.
- High Adoption in Strategy and Action: 80% of top strategy games and 75% of action games have web stores, indicating strong DTC uptake in high-spending genres.
- Casual Games Lag: Only 30% of top casual games have web stores, facing challenges with high-volume, low-value purchases.
The report indicates that web stores are no longer the “next big thing” – they’re already the norm, especially in high-ARPU genres like social casino and strategy games, where a small percentage of players can drive substantial revenue.
For the full report, please visit Appcharge’s article on their site.
