The monthly mobile games report aims to help mobile game publishers, marketers, and developers better understand the latest shifts in user demand and competitive dynamics within the global mobile gaming market.
Overview: Global mobile games performance in June 2026
The global mobile games market in June was shaped by three clear forces: lightweight casual user acquisition, football-related seasonal momentum, and major IP collaborations.
- Tile Clear scaled its user acquisition with a pure Tile Match experience. On Android, the game ran around 20,000 deduplicated ad creatives, with daily creative volume peaking at 12,946.
- Tomb Busters, the overseas version of Giant Network’s Supernatural Action Squad, entered the global iOS mobile game advertising Top 10 with around 5,800 iOS ad creatives in June.
- Wuthering Waves recorded a sharp revenue increase through its Cyberpunk: Edgerunners collaboration, reaching around $14.7 million on Google Play, up 269.7% month-over-month.
- Arrow puzzle games continued to dominate downloads, with Arrows-Puzzle Escape reaching around 24.3 million Google Play downloads and Arrows GO! reaching around 20.3 million.
Top 20 mobile games by advertising activity
Tile Clear: A new puzzle UA contender
Tile Clear, a new Tile Match title from Cedar Games Studio, is built around an intentionally simple product experience. It has no story-heavy setup, no complex theme, and no deep meta system. Its core loop is direct: tap tiles, place them into slots, match three identical icons, and clear the board.
Compared with heavier casual games that rely on characters, progression systems, or narrative hooks to extend lifecycle, Tile Clear is closer to a pure gameplay product. Its growth model appears to depend on ad monetization, level consumption, and large-scale paid user acquisition.
According to SocialPeta, Tile Clear first began advertising in January 2026. In June, the game accumulated around 20,000 deduplicated Android ad creatives.
- Peak ad volume: Daily creative volume peaked at 12,946 on June 30.
- Creative format: Video accounted for about 99.06% of creatives over the past 30 days, with 720×1280 vertical video as the most-used format.
- Ad copy: English accounted for the largest share of ad copy, while Japanese, Portuguese, and Spanish had similar proportions. Frequently used keywords included pure match-3, bedtime casual, relaxing, and puzzle.
- Top regions: The top five ad markets were Brazil, Italy, France, Spain, and India, all of which also showed strong download performance.
Tile Clear‘s best-performing video creatives can be broadly divided into two groups. The first focuses on a straightforward gameplay demonstration. By switching levels, board colors, and tile icons, the game can quickly generate a large volume of gameplay creatives while keeping the core interaction clear.
These creatives also highlight the stress-relief feedback of tiles disappearing from the board. Compared with many competing puzzle titles, Tile Clear appears to rely less heavily on deliberate-fail creatives, instead leaning more on clean gameplay and instant visual feedback.
The second group combines live-action short videos with gameplay. These creatives often begin with absurd light-comedy scenarios, then suddenly shift to a phone screen showing Tile Clear gameplay. This structure helps the ads borrow attention from short-form entertainment while still ending with a clear product demonstration.
Tomb Busters: Giant Network brings a validated China hit overseas
June’s advertising rankings were still led mainly by lightweight casual products, but Tomb Busters stood out by bringing a light-horror, extraction-style product into the iOS advertising Top 10.
Tomb Busters is the overseas version of Giant Network’s hit game Supernatural Action Squad. In Giant Network’s 2026 half-year earnings forecast, the company estimated net profit attributable to shareholders of RMB 2.0 billion to RMB 2.2 billion for the first half of the year, representing year-over-year growth of 157.38% to 183.12%. The company also cited the sustained high revenue contribution from Supernatural Action Squad as an important driver of that growth.
The overseas version launched on May 27 in Japan, South Korea, and the United States, covering iOS, Android, and PC. Its global rollout looks less like a cold start and more like the international expansion of a content model already validated in China through user scale, social spread, and monetization.
According to SocialPeta, Tomb Busters first began advertising in April 2026. In June, the game accumulated around 5,800 deduplicated iOS ad creatives.
- Peak ad volume: Daily creative volume peaked at 2,661 on June 4.
- Creative format: Video accounted for about 60.1% of creatives over the past 30 days, with 720×1280 vertical video as the most-used format.
- Ad copy: Japanese and Korean accounted for the largest share of ad copy. Frequently used terms included supernatural, limited-time, treasure hunting, and four-player cooperation.
- Top regions: The top five ad markets were Japan, South Korea, the United States, the United Kingdom, and France.
Tomb Busters‘ video creatives are more varied than a typical performance campaign. In addition to standard character, gameplay, and map showcases, the campaign uses item-build content, walkthrough-style tips, horror character jump scares, DIY customization, and prank-like friend interactions.
The overall creative strategy appears to draw from content directions that had already worked for Supernatural Action Squad on Chinese short-video platforms. Tomb Busters does not need to build its creative formula from scratch; instead, it repackages a proven mix of horror contrast, friend-driven chaos, and high-impact moments for overseas audiences.
Top 20 mobile games by revenue
App Store revenue highlights
Casual games took the top two positions on the App Store revenue chart in June.
- Royal Match generated around $68.9 million on the App Store, up about 3.4% month-over-month, and rose to No. 1.
- Gossip Harbor generated around $57.4 million, up about 3.2% month-over-month, and climbed to No. 2.
The performance of Royal Match and Gossip Harbor highlights the long-term monetization strength of match-3, merge, and adjacent casual categories.
Football-related content also gained momentum during the month. eFootball(TM) generated around $28.6 million on the App Store in June, up about 6.2% month-over-month. KONAMI launched its Football Festival Campaign, featuring national-team content, daily best-player cards, and player giveaways including Messi and Yamal.
Pokemon TCG Pocket also returned to the rankings with a late-month content push. The game generated around $16.9 million on the App Store, up about 6.2% month-over-month. Its new expansion, Everyday Wonders, launched on June 29 alongside supporting event previews.
Google Play revenue highlights
On Google Play, Roblox rose to the top of the revenue chart, generating around $45.9 million in June, up about 6.2% month-over-month. FIFA continued to expand its 2026 World Cup collaboration in Roblox through FIFA Super Soccer, which added limited-time challenges, themed rewards, and World Cup-related gameplay.
MONOPOLY GO! generated around $43.1 million on Google Play, up about 7.6% month-over-month. The game launched a The Simpsons collaboration in early June, using themed Chance Cards and community voting to increase event visibility and encourage player return.
Wuthering Waves became one of June’s most visible anime-style game marketing cases. The game generated around $14.7 million on Google Play, up about 269.7% month-over-month. Version 3.4, The Dream Not Dreamed, launched on June 8 together with the Cyberpunk: Edgerunners collaboration, adding five-star characters including Lucy and Rebecca as well as crossover story content.
Top 20 mobile games by downloads
App Store download highlights
The start of the World Cup boosted digital collectible downloads. FIFA Panini Collection, the official digital sticker album created by FIFA, Panini, and Coca-Cola, recorded around 4.9 million App Store downloads in June, up about 869% month-over-month.
The product covers 48 participating teams and 528 players. As the World Cup officially began on June 11, FIFA Panini Collection climbed to No. 5 on the App Store game downloads chart.
Fortnite also saw a strong download rebound, recording around 5.0 million App Store downloads in June, up about 632% month-over-month. On June 5, the game held its Shattered season finale live event and launched Runners, a new mode featuring a fresh map, collection mechanics, and extraction gameplay. The update helped Fortnite rise to No. 3 on the App Store download chart.
Google Play download highlights
Arrow puzzle gameplay continued to expand across Google Play.
Arrows-Puzzle Escape, published by Lessmore, recorded around 24.3 million Google Play downloads in June, up about 44.1% month-over-month, and topped the Google Play download chart.
Arrows GO!, published by Lexin Shengwen, recorded around 20.3 million Google Play downloads, up about 28.7% month-over-month, and ranked No. 3. Another similar title, Arrow Puzzle, also climbed to No. 6.
The continued performance of these titles suggests that arrow movement, path planning, and color-clearing mechanics remain highly effective in attracting casual players at scale.
Conclusion
June’s global mobile game rankings show that lightweight casual products continue to capture large-scale user acquisition, while seasonal sports events and IP collaborations remain powerful drivers of both downloads and revenue.
Tile Clear demonstrates how a simple puzzle loop can scale through clear gameplay creatives. Tomb Busters shows how a validated domestic hit can be adapted for overseas markets through a localized creative strategy. Meanwhile, Wuthering Waves, Roblox, FIFA Panini Collection, and Fortnite all benefited from timely content updates, major collaborations, or global sports momentum.
For more mobile game marketing data, advertising insights, and download trend analysis, visit SocialPeta.
