AVOW’s free User Reach Calculator gives studios a market-by-market estimate of the Android audience they can reach through mobile original equipment manufacturers (OEMs), before your next budget is set.
Türkiye is a mobile-first, Android-heavy gaming market, and studios already know the audience is big. What’s surprisingly hard to find out is how much of it you can actually reach. For studios planning their next user acquisition (UA) budget, that’s the number that matters.
AVOW, a global app growth company specializing in mobile OEM advertising, has built a free tool to help answer that question. Most reach figures tell you how many people own an Android phone. AVOW’s User Reach Calculator tells you how many of them you can put your game in front of.
How does the User Reach Calculator work?
The tool is free and takes seconds. Pick your app category (Gaming) and your target market, then add your contact details. The tool returns three things: the monthly active users you can reach, which device makers carry that reach, and AVOW’s coverage of that market.
The useful part is what the tool leaves out. It combines DataReportal’s internet-user figures with each brand’s share of active phones from StatCounter. Then it counts only the OEMs AVOW can run campaigns with in that market. The result is inventory a studio can buy, not a theoretical ceiling. It’s also a maximum: actual reach depends on budget, targeting and placements.
The calculator covers 13 markets: Brazil, China, France, Germany, India, Indonesia, Japan, the Philippines, Spain, Türkiye, the United Arab Emirates, the United Kingdom and Vietnam. That’s useful for Turkish studios weighing where to expand next.
“Most reach estimates show you the whole market. Ours shows you what we can deliver. When marketers plan a new year, they need numbers they can trust and act on,” said Ashwin Shekhar, Co-Founder and Chief Revenue Officer at AVOW. “The User Reach Calculator shows the audience marketers can actually access with us in each market, device maker by device maker. It’s a simple way to see how mobile OEM reach through Display, Dynamic Preloads and alternative app stores can add scale to a 2027 media mix.”
What does that reach look like once a campaign is live?
Mongoose, the developer behind Solitaire Collection, paired AVOW’s Dynamic Preloads (Google Play Auto Install, or PAI) with multi-OEM campaigns, including HONOR, Xiaomi, OPPO and vivo. It reached more than 450,000 new users in 12 months at an efficient cost per install (CPI).
For a closer look at the campaign and its results, read our Mongoose and AVOW case study.
Tripledot Studios, the London-based publisher of Woodoku, combined display ads and Google PAI preloads through direct partnerships with Samsung, Xiaomi, OPPO and vivo. Its campaigns beat targets in Europe, the Middle East and Africa (EMEA) by 20%. They also delivered 15% higher performance than other preload channels.
Funvent Studios, the studio behind the tile-matching hit Tiledom, scaled across Xiaomi, OPPO and vivo with preload and display placements. It passed 2.5 million installs in August 2025 alone. Its Day 7 retention reached 8.5%, against an 8% goal.
Check your game’s Android reach for free
The User Reach Calculator is free and open to any studio. Pick Gaming, pick Türkiye, and see the number.
→ Estimate your reach with AVOW’s User Reach Calculator
