As part of the Hamburg-based applike group, adjoe announced that it had made three strategic additions to its management team to reinforce the company’s advertising specialty capabilities. The appointments are made according to the company’s plans to expand further in North and South American markets.
New additions to the management are Thomas Yannopoulos, Jessica Banunaek, and Leif Offen. They all have extensive international mobile advertising experience and are to join Igor Myrgorodskyi, Director of Business Operations, and Carly Ostasiewski, Director of Growth at the top management.
Adjoe is planning to grow through partnerships and advertising activities, as well as launching new products in 2023. The new appointees will focus on these matters.
As the new VP of Revenue Americas, Thomas Yannopoulos will build the company’s U.S. operations. He will focus on expanding adjoe’s partnerships with regional advertisers. He will also assist the apps in North America in increasing their monetization strategies.
Jessica Banunaek, the new Director of Demand Sales (EMEA) in adjoe will focus on helping new advertisers reach and engage their target audiences on the platform.
Leif Offen, the new Director of Demand Account Management, brings his knowledge and experience from the media industry. He has previously built an advertising network for the travel company Unister and led business and product teams in a startup he founded.
Co-Founder and Co-CEO of the applike group and Managing Director of adjoe Jonas Thiemann commented:
“Our stated goal is to continue to grow strongly in 2023 – also and especially abroad. Thomas, Jessica, and Leif will support us precisely in this with their internationally respected know-how. Getting three such valued new colleagues is just the right boost for our expansion plans.”
In spring 2022, the applike group was able to secure strategic expansion financing from its main shareholder Bertelsmann. They are investing another €100 million in expansion to support the organic development of new companies, technologies, and platforms in the app market. As part of the financing, Bertelsmann valued the applike group at €500 million.
