The Press Start initiative, conducted in collaboration with the Ministry of Communications and Information Technology of Saudi Arabia, aligns with Vision 2030 and aims to provide aspiring game developers with hands-on experience in designing mobile games. Under the guidance of Sandsoft’s team of industry experts, participants work on developing a mobile game from scratch.
Norah AlQuaydhib and Reham Yeshar demonstrated exceptional skills and performance during their time in the program, leading to their selection for full-time positions within Sandsoft’s Riyadh Studio. In their new roles, they will contribute to creating innovative and accessible core social games for a global audience.
Yahsir Qureshi, VP Head of Studio, Sandsoft, commented:
“The entire Sandsoft team was incredibly impressed with the fresh perspectives provided by Norah and Reham. As the games industry in the Middle East continues to expand, it’s hugely important to give up-and-coming talent from a range of backgrounds the opportunity to grow professionally. At Sandsoft, we’re committed to building a diverse team with 29% of our workforce being female, above the industry average. Whilst there’s still more to do in this area, we’re proud to nurture local and diverse talent, and I look forward to seeing Norah and Reham’s continued growth.”
Norah AlQuaydhib shared her enthusiasm for working at Sandsoft, highlighting the valuable learning experience gained from collaborating with seasoned gaming professionals. Reham Yeshar echoed similar sentiments, expressing excitement about working with passionate developers and contributing to Sandsoft’s endeavors.
Sandsoft’s decision to hire Norah and Reham reflects its dedication to cultivating local and diverse talent within the game industry. As the company continues to expand its operations, it remains committed to providing opportunities for aspiring game developers to thrive professionally.
